Responsibilities:
– A proven track record of building audience and revenues for a media company
– Experience with digital advertising and audience development methods (e.g., social media, SEO, etc) and strong experience with best practices.
– Outstanding project management and analytical skills, including the use of metrics to guide projects/decisions.
– Financial management skills, including budgeting and forecasting.
– Drill into Web Analytics to identify trends and opportunities, as well as understand optimal reader journeys
– Based on web analytics, develop quality audience/traffic plans and tactics that support editorial teams
– Regular interface with all internal constituents in Sales, Editorial and Product Development
– Build and keep updated a tracking dashboard and reports to track our content performance and audience engagement
– Project manage audience development solutions, and all associated components, from inception to successful completion
– In conjunction with stakeholders, develop medium to long-term plan to ensure continued traffic growth by targeting and converting desired audience and industry sectors
– Develop a deep knowledge of content strategy to attract relevant audience/traffic to selected channels and sections
– Work with Editorial to define and implement the best format and publishing strategies to gain an audience and get more engagement
– Ensure accurate audience/traffic growth targets are developed and successfully met
– Identify user trends and provide recommendations on user segmentation/profiling/engagement
– Provide accurate and detailed reporting for management and stakeholders
– Support Management in reporting, planning, and other related activities
Qualifications
Skills/Experience:
- 3-5 years experience in audience development or online marketing within the digital landscape
- Fluent in Spanish
- Experience working with Google Analytics and real-time tracking tools like Chartbeat, Parse.ly or similar
- A/B test knowledge is a big plus
- Must have working, in-depth experience of developing audience/industry segments.
- Proven track record of running strong search programs
- Solid understanding of mobile and social channels
- Experience working with Sales, Editorial, and Product teams
- Customer-focused, with excellent written and verbal communication, networking and negotiation skills
- Strong analytical skills
- Ability to think and act pan-regionally
- Extremely detail-oriented and well-organized
- Proven track record of driving incremental traffic growth through agreed audience/industry segments
- Strong problem-solving and communication skills
- Self-motivated, detail-oriented, and analytical
- Ability to work efficiently and effectively in a high-paced environment and under tight deadlines
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