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El
Diario La Prensa (Daily)
• The country's oldest Spanish language newspaper,
founded in 1913.
•
#1 Hispanic daily in New York, the 2nd largest U.S.
Latino market.*
•
51,620 daily circulation.**
•
294,769 daily readers and 676,570 unique readers each week.***
Source: *Synovate 2008, **September 2007 ABC Audit Report, ***Scarborough
Research 2007 R1, NY. |
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El
Mensajero (Sunday)
• San Francisco's #1 Spanish language newspaper,
founded in 1987.
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Serves the 7th largest U.S. Latino market, San Francisco Bay
Area (San Francisco, Oakland and San Jose).*
•
110,425 weekly circulation in the Bay Area.**
• 167,902 weekly readers.***
Source: *Synovate 2008, **June 2007 CAC AR. ***CAC Audit, June 2007 & CAC Distribution/ Verification Study, Feb. 2006.
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Hoy Nueva York Fin de Semana (Weekend)
• Weekend saturation product that provides entertaining and relevant content that Latinos are looking for on the weekends.
•
41,500 weekly circulation.*
•
172,031 weekly readers.**
Source: *Self-reported distribution, Jan. 2008 (pending audit report). **Scarborough Research 2007 R1.
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Hoy Nueva York (Mon-Fri)
• Colorful and energetic tabloid distributed in densely populated Latino areas of New York, founded in 1998.
•
41,500 daily (Mon-Fri) average circulation.*
•
238,637 daily (Mon-Fri) average readers.**
Source: *Self-reported distribution, Jan. 2008 (pending audit report). **Scarborough Research 2007 R1.
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La
Opinión (Daily)
• The nation's #1 Spanish language daily newspaper,
founded in 1926.
•
Serves the largest U.S. Latino market, Los Angeles.*
•
120,750 daily circulation.**
•
520,397 daily readers and 1,204,796 unique readers each week.***
Source: *Synovate 2008.**March 2007 ABC Audit Report, ***Scarborough Research 2007
R1, LA.
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La
Opinión Contigo (Weekend)
• Free, targeted, home delivered publication, launched in 2005.
•
Distributed to 5 high density Hispanic areas: East Los Angeles,
Huntington Park, Montebello/El Monte, San Fernando Valley
and Santa Ana.
• Distributed to 255,091 homes + 4,012 additional copies through
100 racks.*
• 370,532 weekly readers.**
Source:*June 2007 CAC Audit Report, **CAC Audit, June 2007 & CAC Distribution/
Verification Study, May 2006.
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La
Prensa (Thursday).
• Central Florida's leading Spanish language newspaper,
founded in 1981.
•
47,399 weekly distribution in Orlando and Tampa.*
•
45,296 weekly readers.**
Source:*June 2007 CAC Audit Report. , **Scarborough Research 2007 R1, ORL. |
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La
Raza (Sunday)
• Chicago’s #1 Spanish language newspaper, founded in 1970.
•
Serves the 5th largest U.S. Latino market.*
•
198,199 weekly circulation.**
•
165,333 unique readers each week.***
Source:*Synovate 2008, **June 2007 CAC Audit Report,
***Scarborough Research 2007, R1 CHI. |
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La
Vibra (Thursday)
•
The premier Latino entertainment weekly, launched in 2001.
•
537,343 weekly circulation.
Source: Latest audit reports from host newspapers. |
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RUMBO network (Friday)
•
Texas’s No.1 Spanish-language newspaper network founded in 2004, with newspapers in Houston, San Antonio and the Rio Grande Valley, three of the nation’s top 10 Hispanic DMA’s.
•
RUMBO network: 100,000 weekly circulation* and 112,105 weekly readership**.
•
RUMBO Houston: 50,000 weekly circulation and 41,205
weekly readership.
•
RUMBO San Antonio: 25,000 weekly circulation and 40,150
weekly readership.
•
RUMBO Rio Grande Valley: 25,000 weekly circulation and
30,750 weekly readership.
Source: *March 2007 CAC Audit Report (Single Copy Only). **Readership was estimated by ImpreMedia to reflect the cuts in circulation and based on Scarborough Hispanic Study 2007 R2 audience. |
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Vista magazine (Monthly)
•
Most read, dual-language, general interest magazine among Hispanics, founded in 1985.
•
947,600 monthly circulation (73% of our circulation is within the top 10 Hispanic markets)*
•
2,791,000 readership.**
Source: *Self-reported distribution, Nov. 2007 (pending audit report). **Simmons Custom Research Fall 2006 – Vista Prototype. |
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| ImpreMedia and McClatchy Partnership |
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El Nuevo Herald (Daily)
•
Founded in 1975.
• Serves the 3rd largest Hispanic market in the U.S., Miami.*
•
80,576 daily circulation.**
•
241,244 daily readers and 444,400 unique readers each week.***
Source: *Synovate 2008. **July 2007 ABC Audit Report. ***Scarborough Research 2007 R1, Miami. |
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Herald Values (Weekly)
•
136,922 weekly circulation.
Source: VAC December 2007 Preliminary Audit Summary Report. |
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Diario La Estrella (Weekly)
•
Founded in 1994.
• Serves the 6th largest Hispanic market in the U.S., Dallas/F.Worth*.
•
24,688 weekly circulation.**
•
51,075 weekly readership.***
Source: *Synovate 2008. **Self-reported (Forth-Worth only). ***Scarborough Research 2007 R1, Dallas/Fort Worth. |
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La Estrella en Casa (Weekly)
•
96,901 weekly circulation.
Source: June 2007 CAC Audit Report. |
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Vida en el Valle (Weekly)
• Founded in 1993.
• Serves the Sacramento and Fresno markets.
• 173,447 weekly circulation.*
• 79,739 readership.**
Source: *March 2007 ABC Audit Report. **Scarborough Research 2007 R1, Sacramento & Fresno..
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New
York |
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San
Francisco Bay |
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Los
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Central
Florida |
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Chicago |
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Central & South Texas |
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National |
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