El Diario La Prensa (Daily)
The country's oldest Spanish language newspaper,
  founded in 1913.
#1 Hispanic daily in New York, the 2nd largest U.S.
  Latino market.*
51,620 daily circulation.**
294,769 daily readers and 676,570 unique readers each week.***
Source: *Synovate 2008, **September 2007 ABC Audit Report, ***Scarborough
Research 2007 R1, NY.
   

El Mensajero (Sunday)
San Francisco's #1 Spanish language newspaper,
  founded in 1987.
Serves the 7th largest U.S. Latino market, San Francisco Bay
  Area (San Francisco, Oakland and San Jose).*
110,425 weekly circulation in the Bay Area.**
167,902 weekly readers.***
Source: *Synovate 2008, **June 2007 CAC AR. ***CAC Audit, June 2007 & CAC Distribution/ Verification Study, Feb. 2006.

   

Hoy Nueva York Fin de Semana (Weekend)
Weekend saturation product that provides entertaining and   relevant content that Latinos are looking for on the weekends.
41,500 weekly circulation.*
172,031 weekly readers.**
Source: *Self-reported distribution, Jan. 2008 (pending audit report). **Scarborough Research 2007 R1.

   

Hoy Nueva York (Mon-Fri)
Colorful and energetic tabloid distributed in densely populated    Latino areas of New York, founded in 1998.
41,500 daily (Mon-Fri) average circulation.*
238,637 daily (Mon-Fri) average readers.**
Source: *Self-reported distribution, Jan. 2008 (pending audit report). **Scarborough Research 2007 R1.

   

La Opinión (Daily)
The nation's #1 Spanish language daily newspaper,
  founded in 1926.
Serves the largest U.S. Latino market, Los Angeles.*
120,750 daily circulation.**
520,397 daily readers and 1,204,796 unique readers each week.***
Source: *Synovate 2008.**March 2007 ABC Audit Report, ***Scarborough Research 2007 R1, LA.            

   
La Opinión Contigo (Weekend)
Free, targeted, home delivered publication, launched in 2005.
Distributed to 5 high density Hispanic areas: East Los Angeles,
  Huntington Park, Montebello/El Monte, San Fernando Valley
  and Santa Ana.
Distributed to 255,091 homes + 4,012 additional copies through
  100 racks.*

370,532 weekly readers.**
Source:*June 2007 CAC Audit Report, **CAC Audit, June 2007 & CAC Distribution/ Verification Study, May 2006.            
   
La Prensa (Thursday).
Central Florida's leading Spanish language newspaper,
  founded in 1981.
47,399 weekly distribution in Orlando and Tampa.*
45,296 weekly readers.**
Source:*June 2007 CAC Audit Report. , **Scarborough Research 2007 R1, ORL.          
   
La Raza (Sunday)
Chicago’s #1 Spanish language newspaper, founded in 1970.
Serves the 5th largest U.S. Latino market.*
198,199 weekly circulation.**
165,333 unique readers each week.***
Source:*Synovate 2008, **June 2007 CAC Audit Report, ***Scarborough Research 2007, R1 CHI.
   
La Vibra (Thursday)
The premier Latino entertainment weekly, launched in 2001.
537,343 weekly circulation.
Source: Latest audit reports from host newspapers.
   
RUMBO network (Friday)
Texas’s No.1 Spanish-language newspaper network founded in 2004, with newspapers in Houston, San Antonio and the Rio Grande Valley, three of the nation’s top 10 Hispanic DMA’s.
RUMBO network: 100,000 weekly circulation* and 112,105 weekly readership**.
     RUMBO Houston: 50,000 weekly circulation and 41,205
      weekly readership.

     RUMBO San Antonio: 25,000 weekly circulation and 40,150
      weekly readership.

     RUMBO Rio Grande Valley: 25,000 weekly circulation and
      30,750 weekly readership.

Source: *March 2007 CAC Audit Report (Single Copy Only). **Readership was estimated by ImpreMedia to reflect the cuts in circulation and based on Scarborough Hispanic Study 2007 R2 audience.
   
Vista magazine (Monthly)
Most read, dual-language, general interest magazine among   Hispanics, founded in 1985.
947,600 monthly circulation (73% of our circulation is within the   top 10 Hispanic markets)*
2,791,000 readership.**
Source: *Self-reported distribution, Nov. 2007 (pending audit report). **Simmons Custom Research Fall 2006 – Vista Prototype.
   
  ImpreMedia and McClatchy Partnership
   
El Nuevo Herald (Daily)
Founded in 1975.
Serves the 3rd largest Hispanic market in the U.S., Miami.*
80,576 daily circulation.**
241,244 daily readers and 444,400 unique readers each week.***
Source: *Synovate 2008. **July 2007 ABC Audit Report. ***Scarborough Research 2007 R1, Miami.
   
Herald Values (Weekly)
136,922 weekly circulation.
Source: VAC December 2007 Preliminary Audit Summary Report.
   
Diario La Estrella (Weekly)
Founded in 1994.
Serves the 6th largest Hispanic market in the U.S., Dallas/F.Worth*.
24,688 weekly circulation.**
51,075 weekly readership.***
Source: *Synovate 2008. **Self-reported (Forth-Worth only). ***Scarborough Research 2007 R1, Dallas/Fort Worth.
   
La Estrella en Casa (Weekly)
96,901 weekly circulation.
Source: June 2007 CAC Audit Report.
   
Vida en el Valle (Weekly)
Founded in 1993.
Serves the Sacramento and Fresno markets.
173,447 weekly circulation.*
79,739 readership.**
Source: *March 2007 ABC Audit Report. **Scarborough Research 2007 R1, Sacramento & Fresno..
   
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