ImpreMedia Announces Plans for Hyperlocal Coverage
Company to launch impreMedia Community E-Journalism Media Labs
Chairman & CEO John Paton Announces Initiative at the 62nd Annual Congress of the World Association of Newspapers in Hyderabad, India
New York, NY (December 2, 2009) – ImpreMedia, the nation's No.1 Spanish-language online and print news publisher, announced today its plans to introduce hyperlocal coverage, initially in New York and Los Angeles, via community blogging partnerships.
As part of its commitment to serve the Hispanic community, the company will set up impreMedia Community E-Journalism Media Labs in its newsrooms in New York and Los Angeles to assist local bloggers in their efforts at covering the community at a deep and meaningful level.
“The focus will be on hyperlocal journalism,” John Paton, Chairman and CEO of impreMedia, told more than 1,500 media executives gathered at the 62nd Annual Congress of the World Association of Newspapers. Media companies must become hyperlocal and that means “they will have to harness the power of bloggers,” Mr. Paton said. (A copy of Mr. Paton’s speech can be found at http://www.impremedia.com/john-paton/).
The selected bloggers will take part in four-week orientation sessions working out of the Community E-Journalism Media Labs set up in the newsrooms at El Diario La Prensa in New York and La Opinion in Los Angeles. Mr. Paton said the company will also give the bloggers training in sales and create mutually beneficial sales arrangements.
“We are deeply committed to providing high-quality journalism to underserved communities,” says Alberto Vourvoulias-Bush, impreMedia’s Corporate Executive Editor. “And the impreMedia Community E-Journalism Media Labs are part of a larger strategy of working together with independent reporting and blogging sites to make sure that U.S. Latinos – our neighborhoods and issues-- have a vigorous voice in the new media world.”
The impreMedia Community E-Journalism Media Labs are expected to be in operation by early next year.
About
impreMedia
ImpreMedia is the No. 1 Hispanic News and Information Company
in the U.S. in Online and Print. ImpreMedia's multi-platform offerings
range from Online to Video, Mobile and Print and encompass 27
properties, including the portal http://www.impre.com
and its McClatchy partners. 30% of all U.S. Hispanic adults use
an impreMedia product. The company is also the nation's largest
Hispanic newspaper publisher with newspapers in the top 7 U.S.
Hispanic markets, reaching 16 markets total that represent 63%
of the U.S. Hispanic population. Its leading publications include
La Opinión in Los Angeles and El Diario La Prensa
in New York. For more information, visit: http://www.impremedia.com.
ImpreMedia portals and publication websites are: www.impre.com,
www.imprerewards.com,
www.lavibra.com,
www.impreautos.com,
www.laopinion.com,
www.eldiariony.com,
www.hoynyc.com,
www.laraza.com,
www.laprensafl.com,
www.elmensajero.com,
www.rumbonet.com,
www.vistamagazine.com,
and www.contigola.com.
About the World Association of Newspapers
WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organization of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organization was created by the merger of the World Association of Newspapers and IFRA, the research and service organization for the news publishing industry.
Contact:
Soizic Sacrez, Director of Marketing, ImpreMedia Digital
212-807-4611, soizic.sacrez@impreMedia.com
