ImpreMedia and Business News Group Announce
Industry-Leading Production Partnership
Los Angeles, CA (November 17, 2009) – ImpreMedia, the nation’s No. 1 Spanish language online and print news publisher announced today a partnership with Mexico-based Business News Group (BNG) to design, format and produce advertisements and editorial pages for impreMedia’s printed publications.
"This move is consistent with impreMedia’s goal to concentrate resources on content creation, audience growth and revenue generation," stated John Paton, Chairman and CEO of impreMedia. "By shifting these tasks to BNG we reduce the resources required to produce our publications allowing us to invest in the high quality journalism which is the hallmark of our company."
Business News Group is a media and communications services company based in Monterrey, Mexico that provides design, content, translation and consulting services to many public and private sector companies. BNG will produce ads and editorial pages for La Opinión of Los Angeles, La Raza of Chicago, La Prensa of Orlando, El Mensajero of San Francisco and Rumbo of Houston.
About
impreMedia:
ImpreMedia is the No. 1 Hispanic News and Information Company
in the U.S. in Online and Print. ImpreMedia's multi-platform offerings
range from Online to Video, Mobile and Print and encompass 27
properties, including the portal http://www.impre.com and its McClatchy partners. 30% of all U.S. Hispanic adults use
an impreMedia product. The company is also the nation's largest
Hispanic newspaper publisher with newspapers in the top 7 U.S.
Hispanic markets, reaching 16 markets total that represent 63%
of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.
ImpreMedia portals and publication websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.vistamagazine.com,
and www.contigola.com.
About Business News Group (BNG):
Business News Group is a media and communications services company based in Monterrey, in the northern Mexican state of Nuevo Leon. The company publishes Biznews North Mexico and the website biznews.com.mx. Founded in 1999, Biznews is published in Spanish and is Mexico’s largest circulation regional business publication. BNG also produces custom publications for Mexico’s tourism industry and offers a range of design, content, translation and consulting services for the public and private sectors in Mexico. BNG’s chief executive officer is Luke Betts, who holds joint Canadian and British nationality and has lived in Mexico since 1994. The company’s head of design is Luis Chapa.
Contact:
Bob Mason, Chief Technology Officer, impreMedia
213-896-2185, bob.mason@impremedia.com
