ImpreMedia and AOL Latino announce alliance for content exchange
November 12, 2009 (New York, NY) – AOL Latino, http://www.aollatino.com, AOL’s leading bilingual portal for U.S. Hispanics, and impreMedia (http://www.impre.com), the nation’s No.1 Spanish-language online and print news publisher, announced an agreement to share content, in order to benefit Spanish speaking Internet users.
The agreement establishes that both companies, which are widely accepted by Latino cybernauts, will share content in two areas in particular: impreMedia, with an ample base of news coverage in the main cities with Hispanic presence in the United States, will provide news content to AOL Latino, which includes breaking news stories, analysis of the most recent local events and human interest stories, among others.
On the other hand, AOL Latino will provide its content in the lifestyle area, which includes fashion, beauty, family issues and others.
In order to channel this content exchange and put it to the user’s disposition in the easiest and most accessible way, impreMedia and AOL Latino will use their respective widgets for News and Life & Style content. That technological exchange will enrich the respective content platforms of both portals, in an attractive and comfortable way, for the enjoyment of Spanish speakers, who prefer to calm their thirst for up-to-date information via the Internet.
“The interactive exchange of digital content between the impreMedia chain and AOL Latino reinforces our mission of bringing the best news and information to the Latin community in the United States,” said Arturo Duran, CEO of impreMedia Digital. “We consider this alliance an innovative step toward the development of digital media because both companies will strengthen their presence in electronic outlets across the country to increase the amount of exclusive news content Spanish speakers have available to them.”
“With AOL Latino’s expansive national reach, working with impreMedia is a perfect match as their expertise is in reporting on what is happening in Latino communities across the United States at the grassroots level,” said Miguel Ferrer, Director of AOL Latino. “By reporting on issues that are of importance to Latino communities, our partnership will provide outlets for all consumers to visit while also sparking debate and action. We believe that together, ImpreMedia and AOL Latino can best empower millions of U.S. Hispanics to understand the issues and get involved.”
The ample base of impreMedia users include the digital versions of the following newspapers: La Opinión in Los Angeles, El Diario in New York, La Raza in Chicago, La Prensa in Orlando, El Mensajero in San Francisco and Rumbo in Houston, as well as its portal www.impre.com.
AOL Latino offers comprehensive Spanish language products and services including free email and instant messaging. The service also offers U.S. and Latin American news, financial tools, the latest in music and entertainment, personal finance, sports, fashion and beauty, as well as access to all the existing content available on AOL, http://www.aol.com.
About
impreMedia:
ImpreMedia is the No. 1 Hispanic News and Information Company
in the U.S. in Online and Print. ImpreMedia's multi-platform offerings
range from Online to Video, Mobile and Print and encompass 27
properties, including the portal http://www.impre.com
and its McClatchy partners. 30% of all U.S. Hispanic adults use
an impreMedia product. The company is also the nation's largest
Hispanic newspaper publisher with newspapers in the top 7 U.S.
Hispanic markets, reaching 16 markets total that represent 63%
of the U.S. Hispanic population. Its leading publications include
La Opinión in Los Angeles and El Diario La Prensa
in New York. For more information, visit: http://www.impremedia.com.
ImpreMedia portals and publication websites are: www.impre.com,
www.imprerewards.com,
www.lavibra.com,
www.impreautos.com,
www.laopinion.com,
www.eldiariony.com,
www.hoynyc.com,
www.laraza.com,
www.laprensafl.com,
www.elmensajero.com,
www.rumbonet.com,
www.vistamagazine.com,
and www.contigola.com.
About
AOL:
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings. AOL LLC is a wholly owned subsidiary of Time Warner Inc. with employees in 18 countries across the globe.
For
impreMedia Inquiries:
Soizic Sacrez, Director of Marketing, ImpreMedia Digital
212-807-4611, soizic.sacrez@impremedia.com
For AOL Inquiries:
Diedre Ayers, Communications Manager, AOL Corporate Communications
212-652-6355, diedre.ayers@corp.aol.com
