ImpreMedia
Celebrates Hispanic Heritage Month via Digital,
Mobile and Print
"Mi
Hispanidad" Campaign Showcases
Top Hispanic Destinations, Food, Music
and Traditions
New
York, NY (October 15, 2009) - ImpreMedia, the No. 1 Hispanic News and Information
Company in the U.S. in Online and Print along with seven sponsors honors Hispanic
Heritage Month for a second consecutive year.
The
program entitled, "Mi Hispanidad," utilizes digital, mobile and print
to educate, inform and entertain impreMedia's online and offline audience about
their favorite destinations, food, music and traditions (http://www.impre.com/hispanidad/).
The program runs through October 31, 2009.
The
"Mi Hispanidad" campaign is supported by Hispanic marketers including
AARP, Albertson's, Discovery en Español, General Trading/Fine Fare, metroPCS,
Mexicana Airlines, MillerCoors, and Pacific Gas & Electric. The campaign incorporates
a Hispanic Heritage Month channel prominently displayed on impreMedia's portal
impre.com and all publication websites. It also includes award-winning editorial
content, a People's Choice Survey, online photos, co-branded ad units online as
well as within all impreMedia's newspapers (www.impre.com).
"Honoring
Hispanic Heritage is paramount to impreMedia as a reflection of our core Hispanic
roots and the deep commitment we have to this audience," said Arturo Duran,
CEO, impreMedia Digital. "Our Hispanic Heritage Month program is promoted
via supplements and ads in impreMedia's daily and weekly newspapers and via our
mobile platform, all designed to drive traffic to the "Mi Hispanidad"
web channel. This multi-platform effort really demonstrates the extensive assets
we have at our disposal to impact the Hispanic audience - wherever they are and
however they want to be reached."
One
of impreMedia's key partners for this year's Hispanic Heritage Month Celebration
is MillerCoors. The MillerCoors Líderes program honors outstanding Hispanic
individuals for their vision, commitment to service and ability to inspire their
communities. "At MillerCoors, our commitment to the Hispanic community is
about building and investing in the communities where we work and live,"
said Joedis Avila, Multicultural Relations Manager, MillerCoors. "Through
Líderes we honor that commitment by highlighting leaders within the Hispanic
community and providing leadership tools for future generations."
"We
are proud to share this second annual Hispanic Heritage Month celebration with
all of our sponsors," said Liz Sarachek Blacker, impreMedia's Senior Vice
President of Digital Sales. "This annual holiday highlights the beautiful
myriad of Hispanic values and traditions and we look forward to building upon
this platform in the years to come."
Another
key partner in impreMedia's "Mi Hispanidad" celebration, Pacific Gas
& Electric, is one of the largest combination natural gas and electric utilities
in the United States, based in San Francisco. "PG&E is proud to be a
part of impreMedia's 2nd Annual Hispanic Heritage Month Celebration. During this
time, we recognize our rich cultural diversity and the valuable contributions
of our Latino communities. PG&E has proudly served these communities for more
than 100 years. We are honored to build upon that tradition of service as part
of this important occasion," said Detrina Faletogo, president of the Hispanic
Employees Association of PG&E.
ImpreMedia's
Hispanic Heritage celebration runs through October 31 across platforms (http://www.impre.com/hispanidad/).
About
impreMedia:
ImpreMedia is the No. 1 Hispanic News and Information
Company in the U.S. in Online and Print. ImpreMedia's multi-platform offerings
range from Online to Video, Mobile and Print and encompass 27 properties, including
the portal http://www.impre.com
and its McClatchy partners. 30% of all U.S. Hispanic adults use an impreMedia
product. The company is also the nation's largest Hispanic newspaper publisher
with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total
that represent 63% of the U.S. Hispanic population. Its leading publications include
La Opinión in Los Angeles and El Diario La Prensa in New
York. For more information, visit: http://www.impremedia.com.
ImpreMedia portals and publication websites are: www.impre.com,
www.imprerewards.com,
www.lavibra.com,
www.impreautos.com,
www.laopinion.com,
www.eldiariony.com,
www.hoynyc.com,
www.laraza.com,
www.laprensafl.com,
www.elmensajero.com,
www.rumbonet.com,
www.vistamagazine.com,
and www.contigola.com.
Contact:
Soizic Sacrez, Director of Marketing, ImpreMedia Digital
soizic.sacrez@impremedia.com
212-807-4611
