ImpreMedia
Appoints Olga Casabona VP of Audience and Market Insights
New
position responsible for the development of a strategic consultancy system that
integrates insights across impreMedia platforms and advertisers to better engage
with Latino audiences
New
York, NY (October 29, 2009) - ImpreMedia announced today the appointment of Olga
Casabona to the newly-created position of VP of Audience and Market Insights in
New York. The appointment is effective immediately. Ms. Casabona will report to
impreMedia Chairman & CEO John Paton.
Casabona
will be in charge of all aspects of proprietary and syndicated research for impreMedia.
Under her new responsibilities, she will lead a new approach to research that
will look at audiences across platforms - web, widgets, mobile, audio, social
media, video and print - and emerging media to guide innovation and effectively
connect advertisers to Latino consumers.
"As
we look for unique ways to engage with the Hispanic community and provide marketers
with innovative thought leadership and analysis, investing in research and integrating
it in everything we do becomes critical. Olga has very capably led the research
team at impreMedia for the last six years. She brings not only a deep understanding
of the media, advertising, research and Latino markets but also an innovative
and strategic approach to insights that will differentiate us in the marketplace."
Mr. Paton said.
Casabona
joined La Opinión in 2003 as a Senior Market Research Analyst. In 2004
when La Opinion became part of the impreMedia umbrella she was appointed Market
Research Manager and in 2007 she was promoted to Corporate Director of Research.
Prior to impreMedia, Casabona worked for over six years at McKinsey & Co and
Accenture as a Strategy Research Associate in Madrid, London and Boston.
About
impreMedia:
ImpreMedia is the No. 1 Hispanic News and Information
Company in the U.S. in Online and Print. ImpreMedia's multi-platform offerings
range from Online to Video, Mobile and Print and encompass 27 properties, including
the portal http://www.impre.com
and its McClatchy partners. 30% of all U.S. Hispanic adults use an impreMedia
product. The company is also the nation's largest Hispanic newspaper publisher
with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total
that represent 63% of the U.S. Hispanic population. Its leading publications include
La Opinión in Los Angeles and El Diario La Prensa in New
York. For more information, visit: http://www.impremedia.com.
ImpreMedia portals and publication websites are: www.impre.com,
www.imprerewards.com,
www.lavibra.com,
www.impreautos.com,
www.laopinion.com,
www.eldiariony.com,
www.hoynyc.com,
www.laraza.com,
www.laprensafl.com,
www.elmensajero.com,
www.rumbonet.com,
www.vistamagazine.com,
and www.contigola.com.
Contact:
Olga Casabona, VP of Audience and Market Insights
olga.casabona@impremedia.com
212-807-4653
