ImpreMedia,
Mayweather Promotions and Golden Boy Promotions Announce Innovative
Marketing Campaign Channeled Exclusively through Digital Media
to Support September 19 Mayweather- Marquez Welterweight Fight
Innovative
arrangement combines leading Hispanic companies in an integrated,
multimedia marketing campaign for highly anticipated boxing match.
Campaign is focused exclusively on a robust boxing microsite containing
sweepstakes, blogs, videos, profiles, updated news, polls, texting
and SMS modules.
September
3, 2009 (New York) - ImpreMedia, the nation's No.1 Spanish-language
online and print news publisher, Mayweather Promotions and Golden
Boy Promotions have partnered to develop an unprecedented multimedia
program for the welterweight fight between Floyd Mayweather and
Juan Manuel Marquez entitled MAYWEATHER vs., MARQUEZ: "Number
One/Número Uno," (www.numberonenumerouno.com)
and scheduled to take place Saturday, September 19, 2009 at the
MGM Grand in Las Vegas and broadcast live on HBO Pay-Per-View®
beginning at 9pm ET/6pm PT.
ImpreMedia
has created a destination microsite (http://boxeo.impre.com)
that will provide fight coverage and engage its online boxing
enthusiasts through compelling digital offerings including: intimate
boxer profiles, updated fight, boxer and event news and a sweepstakes
event that provides a pair of tickets to the fight in Las Vegas,
roundtrip airfare, hotel accommodations, access to the weigh-in
and press conference.
Additionally,
the microsite will offer a countdown clock, photo gallery, a link
to a blog written by award-winning impre.com sports writer Rafael
Ramos Villagrana, polling opportunities for users to vote on who
they think will win the fight as well as texting and a SMS sign
up module for phone alerts.
SMS
alerts will also be sent to users with a message pertaining to
the fight.
"Hispanics
are avid users of digital media, particularly for mobile usage
and are large consumers of boxing content - be it online, on TV,
in movie theatres and via mobile. We recognize their enthusiasm,
as does Mayweather Promotions and Golden Boy Promotions, and have
created a comprehensive microsite with extensive elements that
will entertain and provide all the relevant news and information
about the Mayweather- Marquez bout across platforms" said
Arturo Duran, CEO of impreMedia Digital.
Mayweather,
a superstar fighter who is undefeated in his professional boxing
career (39-0, 25 KOs) is coming out of a 19-month retirement to
fight Marquez (50-4-1, 37 KOs). The September 19 date was selected
in conjunction with Mexican Independence Day, traditionally a
big boxing weekend for the Hispanic community.
"ImpreMedia
has unparalleled editorial integrity and exceptional digital assets
to really engage the Hispanic boxing community and help us promote
the fight, as they have done for us so successfully in the past,"
said Richard Schaefer, CEO of Golden Boy Promotions. "We
have collaborated on a multifaceted platform that will offer a
rich experience for the boxing audience while stimulating demand
for this bout."
"This innovative, turnkey marketing campaign demonstrates
how impreMedia's communication capabilities extend far beyond
print. Our digital platform can provide users with impactful news
and information about subjects that matter most to them and helps
marketers reach that audience with unique content that engages
them with their brand" said Arturo Duran.
Mayweather
vs. Marquez: "Number One/Numero Uno," is promoted by
Mayweather Promotions and Golden Boy Promotions in association
with Marquez Boxing Promotions and is sponsored by Cerveza Tecate,
AT&T, Quaker State, Dewalt Tools, Affliction Clothing and
Southwest Airlines. The 12-round bout will take place Saturday,
Sept. 19 at MGM Grand in Las Vegas, Nev. and will be produced
and distributed live on HBO Pay-Per-View® beginning at 9 p.m.
ET/6 p.m. PT.
About
impreMedia:
ImpreMedia is the No. 1 Hispanic News and Information Company
in the U.S. in Online and Print. ImpreMedia's multi-platform offerings
range from Online to Video, Mobile and Print and encompass 27
properties, including the portal http://www.impre.com
and its McClatchy partners. 30% of all U.S. Hispanic adults use
an impreMedia product. The company is also the nation's largest
Hispanic newspaper publisher with newspapers in the top 7 U.S.
Hispanic markets, reaching 16 markets total that represent 63%
of the U.S. Hispanic population. Its leading publications include
La Opinión in Los Angeles and El Diario La Prensa
in New York. For more information, visit: http://www.impremedia.com.
ImpreMedia portals and publication websites are: www.impre.com,
www.imprerewards.com,
www.lavibra.com,
www.impreautos.com,
www.laopinion.com,
www.eldiariony.com,
www.hoynyc.com,
www.laraza.com,
www.laprensafl.com,
www.elmensajero.com,
www.rumbonet.com,
www.vistamagazine.com,
and www.contigola.com.
About
Golden Boy Promotions:
Los Angeles-based Golden Boy Promotions was established in 2002
by Oscar de la Hoya, the first Hispanic to own a national boxing
promotional company. In 2007, in its fifth year of promoting,
Golden Boy Promotions set a record by selling over 2.5 million
in pay-per-view homes in a single night. Also in 2007, Golden
Boy Promotions established the record for highest grossing pay-per-view
homes in a single year with more than 4 million total. Golden
Boy Promotions is one of boxing's most active and respected promoters,
presenting shows in packed venues around the United States on
networks such as HBO, HBO Latino, HBO Plus, TeleFutura, SHOWTIME,
Versus and ESPN.
For
impreMedia Inquiries:
Soizic Sacrez, Director of Marketing, ImpreMedia Digital
soizic.sacrez@impremedia.com
212-807-4611
For Golden
Boy Promotions/Mayweather Promotions Inquiries:
Ramiro Gonzalez/Monica Sears, Golden Boy Promotions: (213) 489-5631
Kelly Swanson/Jeremy Silkowitz, Swanson Communications/Mayweather
Promotions: (202) 783-5500
