ImpreMedia
Promotes Hugo Hernandez to Corporate Accounts Manager and
New Business Development Manager for La Opinión
Los
Angeles, CA (December 6, 2006) - ImpreMedia, the #1 Spanish
language newspaper and online news publisher, and its leading
publication, La Opinión, announce the promotion
of Hugo Hernandez to Corporate Accounts Manager for ImpreMedia
and to New Business Development Manager for La Opinión.
As
ImpreMedia's Corporate Accounts Manager, Hugo Hernandez is
expanding his role with Impremedia National Sales.
Hernandez
will continue to manage ImpreMedia's Automotive National Sales,
in addition to bringing his talents and abilities to develop
multi-media opportunities. He will also play an important
role to develop ImpreMedia's new national sales programs in
sports, entertainment and life style categories.
"In
a challenging automotive market, Hernandez has demonstrated
his ability to develop new creative ways to build advertiser
programs that meet their ever-changing marketing needs. As
a result, he has been able to establish new relationships,
further enhance current partnerships and build revenue streams
into the diverse portfolio of ImpreMedia products. I look
forward to working with Hugo as we develop new opportunities
for national advertisers across all of our properties,"
said Erich Linker, ImpreMedia's Senior Vice President of Sales.
As
La Opinión's New Business Development Manager,
Hernandez will work with sales teams and Integrated Marketing
to identify and leverage new partnerships utilizing the company's
multi-media assets.
This
appointment is effective immediately.
About
ImpreMedia
ImpreMedia is the #1 Spanish language newspaper and online
news publisher in the United States. ImpreMedia publishes
El Diario La Prensa and El Diario Contigo in
New York, El Mensajero in the San Francisco bay area,
La Opinión and La Opinión Contigo in Los
Angeles, La Prensa in Orlando and Tampa and La Raza
in Chicago, the leading Spanish language newspapers in their
respective markets. ImpreMedia also distributes La Vibra,
the premier weekly entertainment publication for young urban
Latinos in six key Hispanic markets and Vista Magazine,
the dual language magazine in 29 U.S. markets. ImpreMedia
provides marketers with effective multi-platform solutions
in print and online to reach the rapidly growing and influential
Latino market.
Contact:
J. Alex Gomez, Corporate Marketing Director, (213) 896-3266
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