New York,
NY (November 29, 2006) - John Paton, Chairman and CEO of ImpreMedia,
the nation's largest Spanish-language newspaper and online news
publisher, named Erich Linker Senior Vice President of Sales
for ImpreMedia. In this position, Mr. Linker will be responsible
for corporate-wide ad sales initiatives for ImpreMedia newspapers,
magazines, and online platforms, and manage strategies to enhance
the quality of sales leadership in all divisions. Mr. Linker
has been responsible for national advertising sales for the
company since 2004.
"ImpreMedia's
sales have grown dramatically under Erich's inspired leadership.
As well, he has become an important part of our executive team
as we assess the sales opportunities for both new and potential
acquisitions. This new position reflects more accurately Erich's
growing role with the corporation," said John Paton, Chairman
and CEO.
Additionally,
Mr. Paton named J. Alex Gomez Corporate Director of Marketing
for ImpreMedia taking charge of all corporate-wide marketing
efforts to generate circulation/readership growth, sales growth,
audience satisfaction, and optimization of ImpreMedia's brands
of newspapers, magazines, and online platforms. Mr. Gomez joined
ImpreMedia in July as Director of Marketing for La Opinión,
the leading Spanish-language daily in the country after having
worked 20 years in the advertising industry on leading brands
such as McDonalds, Nike, Pepsi, Mitsubishi Motors, Carl's Jr.,
and others.
"Alex
brings a wealth of experience and talent to his new role at
ImpreMedia. He is the right person at the right time to enhance
the marketing efforts of the fastest growing Spanish-language
media company in the U.S.," Mr. Paton said.
Both appointments
are effective immediate and will report directly to Mr. Paton.
About
ImpreMedia
ImpreMedia is the #1 Spanish language newspaper and online news
publisher in the United States. ImpreMedia publishes El Diario
La Prensa and El Diario Contigo in New York, El
Mensajero in the San Francisco bay area, La Opinión
and La Opinión Contigo in Los Angeles, La Prensa in Orlando
and Tampa and La Raza in Chicago, the leading Spanish language
newspapers in their respective markets. ImpreMedia also distributes
La Vibra, the premier weekly entertainment publication for young
urban Latinos in six key Hispanic markets and Vista Magazine,
the dual language magazine in 29 U.S. markets. ImpreMedia provides
marketers with effective multi-platform solutions in print and
online to reach the rapidly growing and influential Latino market.
For more
information:
Contact Soizic Sacrez, (213) 896-3616 / soizic.sacrez@laopinion.com
