NFL selects ImpreMedia
as partner for National Hispanic Outreach campaign

LOS ANGELES—November 1, 2007— The National Football League (NFL) selected, ImpreMedia, the #1 Hispanic print news and information company in the U.S., as print partner for their national Hispanic outreach program.

The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event.

“ImpreMedia is pleased to be selected as print partner of the NFL’s extensive Hispanic initiatives to help grow the NFL fan base from the emerging U.S. Hispanic audience,” said John Paton, Chairman and CEO of ImpreMedia.

The NFL Hispanic outreach program will involve innovative print elements including several custom publications promoting the league, its teams, players, history of the game, and ultimately, the Super Bowl. The NFL will be promoting its Spanish-language Fantasy Football Program NFLatino.com through ImpreMedia’s newspaper properties. In addition, the newspapers will provide readers with in-depth game previews and weekly highlights as part of its expanded NFL coverage.

“We are thrilled to partner with ImpreMedia and their publications to help deliver more of the NFL on a regular basis to our growing U.S. Hispanic fan base. This partnership is a terrific example of the league's significant increase in the NFL content available for fans across Spanish-language media, said Mark Waller, Senior Vice President for Sales and Marketing at the NFL.

The print outreach program will run in Los Angeles’ La Opinión, El Diario La Prensa and Hoy Nueva York, Chicago’s La Raza, El Mensajero in San Francisco and La Prensa in Orlando/Tampa.

The program launched during Week 5 of the NFL Regular Season and will continue through Super Bowl XLII.

About ImpreMedia:
ImpreMedia is the No.1 Hispanic news and information company in the United States in online and print. Its network of online news and information websites is the premier destination for US Hispanics. Its newspapers and magazine publications are distributed in 23 markets, representing 72% of the U.S. Hispanic population.

About the NFL:
The National Football League is America's most popular sports league. Founded in 1920, hallmarks of NFL success include extensive revenue sharing, competitive excellence, strong franchises across the board, and national and international distribution. The NFL is the industry leader on a wide range of fronts, according to Business Week magazine, which calls the NFL "one of America's best-run businesses."

For more information, please contact:

ImpreMedia: Francisco Lozano, francisco.lozano@impremedia.com, 212-807-4661

NFL: Darlene Capiro, capirod@nfl.com, 212-450-2175

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