Chicago, IL - November 15, 2006
- Chicago's premier ethnic radio station, WSBC-1240 AM, will
become the home for "Buenos Dias, Chicago - Noticias Al
Dia de La Raza," morning drive-time newscast.
Commencing
Monday, November 13, 2006, under a brokering agreement with
Access Radio Chicago, Chicago Spanish language media pioneer,
Jose Lamas will be producing and hosting a two and a half hour
newscast entitled, "Buenos Dias, Chicago - Noticias Al
Día de La Raza," ("Good Morning, Chicago.
La Raza's News Today"). The newscast will air from
4:30 am through 7:00 am, Monday through Friday, on WSBC 1240
AM.
"I
am pleased that our news program will serve the entire City
of Chicago and surrounding suburbs with 1240 AM's powerful Omni-Directional
signal," stated Mr. Lamas. "In addition, our alliance
with La Raza Newspaper, Chicago's leading Hispanic publication,
as a content provider and promotional partner will tremendously
enhance our news coverage and enable "Buenas Días,
Chicago" to provide a vital service to Chicago's Hispanic
community," he added.
"Buenos
Días, Chicago - Noticias Al Día de La Raza"
includes local, national and international news mainly provided
by La Raza Newspaper, with special live segments from
Miami featuring the renowned journalist, Rafael Orizondo. The
newscast also offers in-depth analysis of immigration matters
with preeminent immigration attorney, Connie Lara. The show
features a daily segment from Lara, 'Linea Abierta,' ('Open
Line'), which fields live call-ins from the audience regarding
immigration matters.
"What's
most ironic, is that the show's first broadcast was on January
6, 1969, over 37 years ago, on the very same frequency that
the show is now returning to, 1240AM," stated Mr. Lamas.
"At that time, 1240AM was the dominant Spanish Language
Radio Station in Chicago, with such radio legends as Orlando
Miranda (Pelencho) and Jose E. Chapa, whose programs truly served
the public interest and informational needs of our community.
I look forward to keeping this tradition alive," he added.
Robert J.
Armband, Publisher and CEO of La Raza Newspaper stated,
"Jose Lamas and I have had a professional relationship
for more than 15 years. I am pleased to have the opportunity
to work with him on this important morning drive-time Hispanic
radio news program. I also look forward to better serving Chicago's
Hispanic community by bringing them La Raza's content
via the radio waves. In fact, I believe this morning drive-time
news program will fill a huge void for news and information
in Spanish in Chicago."
Lamas and
La Raza will package advertising and promotional opportunities
for clients interested in reaching Hispanic consumers through
news formats on both radio and in print. There are also plans
underway to stream the radio broadcast on La Raza On-line
http://www.laraza.com thus
affording the advertising community a powerful and unique media
package.
About
Jose Lamas:
Mr.
Lamas is a Cuban political exile who came to Chicago in 1963.
His first involvement with Spanish media started in 1966 when
he began to host and produce Spanish radio programs. In 1970,
he co-founded OMAR (Operations Marketing Advertising and Research),
Chicago's first full service Hispanic advertising agency, where
he was VP of Marketing and Sales. In 1985, Lamas joined WSNS-TV
Channel 44 as General Manager, where he won a multitude of broadcasting
and community awards. Jose's impact and long-term involvement
(40 years) in Hispanic media has established him as one of the
most influential Hispanic marketing pioneers in Chicago.
About
La Raza Chicago, Inc.
La
Raza Newspaper is the leading Spanish language newspaper
in Chicago with an audited circulation 190,544 according to
Certified Audit of Circulation (June 30, 2006). It is also among
the largest Sunday Hispanic newspapers in the United States.
La Raza has been recognized by the National Association
of Hispanic Publications as the "Best Spanish Language
Weekly" five times over the past decade and was named by
Editor & Publisher as one of "Ten That Do It Right."
La Raza also provides content to the Sun-Times Network
Group (STNG) Wire Service, which enables Chicago broadcasters
to gain information on the Hispanic community. La Raza
Chicago, Inc., is a subsidiary of ImpreMedia LLC.
About
ImpreMedia, LLC
ImpreMedia
is the leading publisher of Spanish language newspapers in the
United States. It publishes Spanish-language newspapers in six
top Hispanic markets: La Opinión and La Opinión
Contigo in Los Angeles, El Diario La Prensa and El
Diario Contigo in New York, La Raza Newspaper in
Chicago, El Mensajero in the San Francisco Bay Area and
La Prensa in Orlando and Tampa, the leading Spanish-language
newspapers in their respective markets. ImpreMedia also publishes
Vista Magazine which serves 29 markets and has over 1
million circulation.
CONTACT:
Jose Lamas
Ph: (630) 440-8816
Fx: (630) 789 8873
