New York, N.Y. (November 10, 2006)
- Defying industry trends, El Diario La Prensa, the leading
Spanish language newspaper in New York announced today that
its circulation increased 5.8% daily and 8.4% on Sunday, as
reported by the Fas-Fax Sept. 2006 statement. Additionally,
El Diario's daily readership experienced an extraordinary
year over year growth rate of 25%, based on Scarborough Research
2006 R1. This gives El Diario La Prensa the highest circulation
and readership growth rate of any major New York newspaper.
As of September
2006, El Diario La Prensa has paid circulation of 53,090
copies daily, up from 50,151 in September 2005, and 36,712 copies
on Sunday, up from 33,859. The paper has over 266,000 daily
readers, according to Scarborough.
"While
the newspaper industry in general is experiencing slow or even
negative growth, and some general market papers have plunged,
our daily and Sunday circulation increases are a testament to
our 93-year tradition of journalistic excellence," said
Rossana Rosado, Publisher and CEO of El Diario La Prensa.
"It's also a function of our deep knowledge of the needs
and desires of the expanding Latino community, our prize-winning
journalism and our strong focus on product innovation."
In the First National Ethnic Media Awards held this month, articles
from El Diario La Prensa won first prize for best investigative/in-depth
reporting (in a language other than English); second prize for
arts, entertainment and sports reporting; and honorable mention
for reporting on international affairs. In 2006, El Diario
La Prensa was the co-winner of the Jose Marti Prize as best
Spanish language daily newspaper in the U.S.
"In
addition to our investigative reporting, this year we also had
the most comprehensive coverage of the 2006 FIFA World Cup in
the New York area and the most dynamic coverage of the Latin
Grammy's for the Hispanic print audience," said Rosado.
"In
time for the Latin Grammy's we launched La Vibra, a special
weekly section dedicated to entertainment. La Vibra is
the go-to place for entertainment and nightlife for young readers.
Published every Thursday, it is an essential resource for them
to plan their weekend activities."
El Diario
La Prensa is currently running a special multi-part series
on the fascinating history of Salsa music, also in the Thursday
edition.
"These
numbers indicate how vibrant our media vehicle is for both local
and
national advertisers," said Jorge Ayala, El Diario La
Prensa's General Sales Director. "In the current media
environment, reporting jumps in circulation above 5% and 8%
and readership growth above 25% is an amazing indication of
the vitality of our publication and our market."
About
El Diario La Prensa
Established in 1913, El Diario La Prensa is the oldest
Spanish language newspaper in the U.S. The paper is the number
one Spanish language newspaper in New York with reliable coverage
of the latest local, national and international news as well
as human-interest stories, politics, business, health, entertainment
and sports. El Diario La Prensa's mission is to provide
relevant information, promote culture, celebrate the heritage
and empower its diverse community.
El Diario
La Prensa is owned by ImpreMedia, LLC, the number one Spanish
language newspaper publisher in the U.S. ImpreMedia publishes
the leading Spanish language newspapers in Los Angeles, New
York, Chicago, San Francisco and Central Florida, as well as
Vista, the nation's largest Spanish language monthly magazine.
For more
information:
Rossana Rosado
212-807-4662
rossana.rosado@eldiariony.com
El Diario
La Prensa on the web at www.eldiariony.com.
