ImpreMedia’s La Opinión Ranks #1 in the Nation as the Fastest Growing Daily Newspaper
The No. 1 Hispanic News and Information Company in Online and Print has two of the
Top 10 fastest growing paid circulation newspapers
La Opinión tops the list in net paid daily circulation growth among large-circulation dailies,
according to a report released by the Audit Bureau of Circulation (ABC)
Los Angeles, CA. (Nov. 6, 2007) – La Opinión, the largest Spanish-language daily newspaper in the country, ranked #1 in net daily paid circulation growth among the 200 largest newspapers in America for the six-month period ending September 2007, based on the latest FAS-FAX Report from the Audit Bureau of Circulation. The daily average is based on Monday-Friday.
Net paid daily circulation of La Opinión rose by 3.57 percent, the largest increase of any newspaper in the country with circulation over 50,000. Adding to the list of #1’s, La Opinión also ranked #1 in percentage growth for its Saturday edition when compared to newspapers with a circulation of 100,000 or higher. La Opinión’s Saturday circulation rose by 4.76 percent, making it the fastest-growing Saturday large-circulation newspaper in the country.
"We are delighted with our overall results. While other newspapers are struggling with declines in circulation, La Opinión’s focus on news that is relevant to our audiences, along with deep community connections have clearly translated into increased circulation and readership,” stated Monica Lozano, CEO & Publisher of La Opinión. “This is another strong indication that La Opinión is the premier source of news and information for the country’s Hispanic community,” she said.
This same reporting period offered some insights into the difficulties English language newspaper’s face. During this same ABC Audit period, large circulation dailies saw an average drop of 2.9% in paid circulation.
ImpreMedia’s New York daily El Diario La Prensa ranked No. 9 in growth with a 1.1% increase for its daily edition.
The Audit Bureau of Circulation is a non-profit industry organization that provides media buyers, publishers and financial institutions with verified circulation data for paid publications. The ABC is widely considered the authoritative source of circulation data.
About La Opinión:
La Opinión is the leading Spanish-language daily newspaper in the country, distributing 124,784 copies throughout the five-county Southern California area and reaching 538,509 readers on a daily basis. La Opinión was founded in 1926 in Los Angeles to provide daily news and information to a Hispanic population that has grown to become the nation's largest. In 2000, La Opinión Digital was launched, creating not only an online publication of the newspaper, but also a premier Spanish-language website. La Opinión is owned and operated by ImpreMedia LLC. For more information, please visit our media kit website at www.laopinion.com/mediakit.
About ImpreMedia:
ImpreMedia is the No 1 Hispanic news and information company in the United States in online and print. ImpreMedia is also the nation’s largest Hispanic newspaper publisher with publications reaching 17 cities representing 66% of the U.S. Hispanic population. For more information, visit our website at: www.impremedia.com.
For more information contact:
Mike Cano, Marketing Director for La Opinión at (214) 223-7791 or mike.cano@laopinion.com
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