New York, N.Y. (October 31, 2006)
- ImpreMedia, LLC, the nation's leading publisher of Spanish
language newspapers, announced today the acquisition of Vista
Magazine, the No. 1 dual language general interest publication
with 1 million copies distributed in 29 markets 11 times annually.
This is the sixth company acquired by ImpreMedia, and the second
this year following the acquisition of La Prensa in Orlando
and Tampa. The acquisition of Vista comes less than a week after
ImpreMedia's launch of La Vibra, the premier entertainment
publication with a distribution of 530,000 copies in ImpreMedia's
key markets as well as the launch of www.lavibra.com.
Unmatched U.S. advertising footprint.
"We are very excited to add Vista to our company,"
stated John Paton, Chairman and CEO of ImpreMedia. "By
adding Vista, we now offer advertisers publications that
can reach all Top 10 Hispanic markets in the U.S. This is an
unmatched footprint which allows advertisers access to markets
which are home to over 26 million Hispanics - more than 60%
of the U.S. Hispanic population."
Added Paton:
"This is a first step for ImpreMedia into the vibrant Hispanic
magazine field and we hope to expand that presence soon. We
have the finest journalists producing original content working
in Hispanic media today and the most knowledgeable and creative
research and advertising sales people in the business. We will
bring all of those resources to Vista and work with Publisher
Gustavo Godoy and his team to successfully take Vista
to its next stage of development."
Committed
to serving the community through journalism.
"Our team at Vista is excited about joining ImpreMedia
and its family of quality publications. We remain committed
to bringing our readers the superior journalism they have come
to expect from us and we look forward to bringing many new innovations
in the months to come," said Vista Publisher Gustavo
Godoy.
Serving
Advertisers' Needs. "With a magazine that's distributed
through the newspaper, advertisers will be able to capitalize
on the unique strengths of both media; one insertion would provide
the lifestyle editorial and glossy reproduction of a magazine
with the reach and immediacy of a newspaper, resulting in very
efficient buys. This is just another example of ImpreMedia's
relentless efforts to provide cost-effective solutions to advertisers
seeking to reach the vibrant Hispanic market. Our publications
and home-delivered Domingo newspaper network are already the
biggest in the country. No other company can match our suite
of print and online advertising solutions," said Erich
Linker, Senior Vice President of National Advertising Sales
for ImpreMedia.
Terms of
the transaction were not disclosed.
About
ImpreMedia
ImpreMedia is the leading publisher of Spanish language newspapers
in the United States. It publishes Spanish-language newspapers
in six top Hispanic markets: La Opinión and La
Opinión Contigo in Los Angeles, El Diario La Prensa
and El Diario Contigo in New York, La Raza in
Chicago, El Mensajero in the San Francisco Bay Area and
La Prensa in Orlando and Tampa, the leading Spanish-language
newspapers in their respective markets.
For more
information:
Contact Soizic Sacrez, (213) 896-3616 / soizic.sacrez@laopinion.com
