October 26, 2006 (Los Angeles,
CA) - ImpreMedia announces today the national launch of La
Vibra, the premier weekend entertainment publication, and
www.lavibra.com
the leading entertainment source for young urban Latinos. La
Vibra reaches young Latino audiences with its original content
and hip and relevant music and movie coverage. La Vibra
will be distributed weekly in the top Hispanic markets: Los
Angeles, New York, Chicago, San Francisco Bay area, Orlando
and Tampa.
"With its original content and
dedicated entertainment editorial teams across the country,
La Vibra brings exclusive entertainment stories for those
who want to be-in-the-know about the hottest and latest entertainment
news," said Monica Lozano, CEO and publisher of La Opinión.
"La Vibra delivers to entertainment aficionados
a wide array of entertainment choices in their backyard. For
anyone looking to be well-informed about local and national
entertainment, they need only to turn to La Vibra."
La Vibra
will have a significantly expanded distribution with online
access at www.lavibra.com
and print distribution of 530,000 in six key Hispanic markets.
La Vibra will reach Latinos through ImpreMedia's newspapers
every weekend:
In Southern
California, La Vibra has been published in La Opinión
every Thursday since 2000. ImpreMedia is now taking this
successful brand and excellent editorial to more markets to
create the largest entertainment publication of its kind and
to reach young Latinos in the top U.S. cities.
The entertainment
content in La Vibra, which is targeted to young urban
Latinos (18-34), will include: movie and music reviews, interviews
with artists, and gossip, as well as information about local
entertainment news, clubs and concerts.
La Vibra
will also reach Latinos online at www.lavibra.com.
The La Vibra web site will include content from all ImpreMedia
markets, along with interviews and interactive features such
as audio, video and photo-galleries.
To create
awareness and buzz for the new entertainment publication, a
teaser promotional campaign will commence in the Latin Grammy
issue and 12 winners -- two winners in each market and two winners
on www.lavibra.com
-- will be selected to receive an iPod nano between October
26 and November 19. The campaign will be promoted online with
banners and emails to online users. For campaign participation
and details visit: www.lavibra.com.
For national
or regional advertising in La Vibra please contact:
Francisco Lozano, Sales Development Director, 212-807-4661,
francisco.lozano@impremedia.com;
or Cesar Martinez, Account Executive, 213-896-3677, cesar.martinez@laopinion.com.
About
La Vibra
The premier weekend entertainment guide for young urban US Latinos
includes content about music, movies, clubs, reviews and much
more (content ad adjacencies available). The weekly guide is
distributed to six key Hispanic markets in the US: Los Angeles,
New York, Chicago, San Francisco, Orlando & Tampa, and more
than 530,000 copies are distributed to Latino readers - Over
half a million copies reaching Hispanics looking for weekend
entertainment. La Vibra is distributed with ImpreMedia's
newspapers in each of these markets. Visit La Vibra online
at www.lavibra.com.
About
ImpreMedia
ImpreMedia publishes Spanish-language newspapers in six top
Hispanic markets: La Opinión and La Opinión
Contigo in Los Angeles, El Diario La Prensa and El
Diario Contigo in New York, La Raza in Chicago, El
Mensajero in the San Francisco Bay Area and La Prensa
in Orlando and Tampa, the leading Spanish-language newspapers
in their respective markets.
Contact:
M. Lissette Flores, (562) 426-8103 / lissette@estrellapr.com
