Chicago,
IL (October 2006) - La Raza, the largest Spanish-language
newspaper in Chicago and part of the ImpreMedia publishing company
announced today that Shelly McCullough has joined as General
Sales Manager.
"Shelly
McCullough has an extensive background in advertising, marketing,
management, and sales primarily from within the newspaper industry.
The skill set that she has developed in these different disciplines
will be an asset to our team and we expect that her leadership
will help foster our customer centric approach to maintaining
and developing partnerships with both our local and national
advertising clients," said Robert J. Armband, Publisher
and CEO of La Raza. "She brings an outstanding record
of success that will enable her to help us grow advertising
revenue and fortify our position as the #1 Spanish-language
newspaper in Chicago."
Ms. McCullough
joins La Raza from Liberty Suburban Chicago Newspapers,
publishers of 65 newspapers in the Chicago area with a combined
circulation of 262,000, where she was the Recruitment Advertising
Manager. Prior to that position Shelly was Advertising and Marketing
Director for The Lynn Item, a daily newspaper serving Boston's
North Shore. In addition to those positions Ms. McCullough also
was Advertising Director for three newspapers for the Tribune
Review Publishing Company in Tarentum, Pa. and an account executive
with the Pittsburgh Pirates Baseball Club.
About
La Raza Newspaper
La Raza is the number one Spanish-language newspaper
in Chicago with an audited circulation of more than 190,000
copies according to Certified Audit Circulation. It is also
among the largest Sunday Hispanic newspapers in the United States.
La Raza has been recognized by the National Association
of Hispanic Publications as the "Best Spanish Language
Weekly" five times over the past decade and was named by
Editor & Publisher as one of "Ten That Do It Right."
La Raza is owned by ImpreMedia LLC.
About
ImpreMedia
ImpreMedia is the largest publisher of Spanish language newspapers
in the U.S. The company publishes La Opinión and
La Opinión Contigo in Los Angeles, El
Diario / La Prensa and El Diario Contigo in New York
City, La Raza Newspaper in Chicago, El Mensajero
in the San Francisco Bay area, and La Prensa in Central
Florida. All of ImpreMedia's offerings are the leading Spanish
language newspapers in each of their respective markets. For
more information, please visit www.impremedia.com.
Contact:
Robert Armband - Publisher and CEO, La Raza, 773-273-2901
robert.armband@laraza.com
