Veteran Journalist will Lead Nation’s
Oldest Spanish-language Daily Newspaper
New York, (September 15, 2004) - El Diario La Prensa announced today the appointment of Pedro Rojas as Executive Editor for the nation’s oldest Spanish-language daily newspaper. Rojas is a veteran journalist who has spent close to thirty years in newsrooms, most recently as Deputy Managing Editor at La Opinión in Los Angeles. The appointment is effective September 23, 2004.
"This is an important era for El Diario and the Spanish-language news industry. Pedro is one of the finest newsroom managers in the country," said Rossana Rosado, Publisher and CEO. " His outstanding journalistic skills, extensive experience and deep understanding of the issues facing Latinos will serve our readers and staff well. Under his leadership we will continue to build upon our paper’s strengths and empower our readers."
Prior to joining La Opinión, Rojas spent over twenty-five years at El Nuevo Día, the leading newspaper in San Juan, Puerto Rico. There he held a number of management positions including Managing Editor, Chief Copy Editor, Deputy Managing Editor.
"I am excited about the opportunity to lead the newsroom of such a prestigious newspaper" said Rojas, " I cannot imagine a more exciting time to be in New York and I look forward to being at the helm of one of that city’s treasures – el campeon de los hispanos." El Diario is the number one newspaper in New York with a circulation and readership larger than any other Spanish-language newspaper and serves the second largest Hispanic market in the US. El Diario has won numerous awards for its journalistic excellence. In 2004, El Diario La Prensa combined forces La Opinión to form ImpreMedia, the number one Spanish-language newspaper publisher in the US.
Pedro Rojas was born in Moca, Dominican Republic. Rojas has a Bachelor of Science from the University of Puerto Rico and did graduate studies in Business Administration and Accounting at the University of Puerto Rico. He is a member of the Nacional Association of Hispanic Journalists and the Asociación de Periodistas de Puerto Rico.
About El Diario La Prensa
Established in 1913, El Diario La Prensa is the oldest Spanish-language newspaper in the US. The paper is the number one Spanish-language newspaper in New York with a daily readership of 265,000 and a circulation of more than 50,000. The paper is the most relied upon source for Latinos living in New York tri-state area for coverage of the latest local, national and international news. It covers a wide range of topics including news from Latin America, human-interest stories, politics, business & technology, health, entertainment, and sports. El Diario enjoys a tradition of journalistic excellence. Its mission is to provide relevant information, promote culture, celebrate the heritage and empower its diverse community.
In 2004, El Diario La Prensa combined forces La Opinión to form ImpreMedia, the number one Spanish-language newspaper publisher in the US. ImpreMedia publishes the leading Spanish-language newspapers in the two largest Hispanic markets: New York and Los Angeles. Its newspapers are the best read Spanish-language papers in the country with a combined daily readership of 720,000 and 1.7 million weekly, and a combined daily circulation of 176,704.
For more information, visit El Diario La Prensa on the web at www.eldiariony.com.
