La Opinión Celebrates Its 80th Anniversary

September 1, 2006 (Los Angeles, CA) - La Opinión, the leading Spanish-language daily newspaper in Los Angeles and in the United States, is celebrating 80 years of news coverage and community service on September 16, 2006.

To mark this milestone, La Opinión will publish two commemorative sections. On September 8, the 80th anniversary Días Festivos supplement will highlight the 80-year history of La Opinión and look at how Latinos are shaping the future of the region. In addition, the many the independence celebrations of Latin American countries will be showcased.

On September 16, the newspaper's anniversary date, La Opinión will unveil an 80th Year Anniversary Pictorial Supplement with archived photos from La Opinión's 80 years of news coverage.

From June 28 until September 16 for eighty consecutive days, La Opinión is publishing a special series of historical front-page covers highlighting the past eighty years' top headlines. In addition, La Opinión has identified and is profile 80 rising leaders in the community who are making a difference in southern California.

"This is a tremendous milestone in our company history," says Monica Lozano, CEO and Publisher of La Opinión and granddaughter of Ignacio E. Lozano who founded the newspaper in 1926. "For the past eight decades, La Opinión has been committed to informing readers, serving the Hispanic community and providing the best customer service to its clients. La Opinión's success is due to an unwavering determination to look beyond the current horizon and to seek opportunities that enable us to better serve our readers and advertisers."

Since 1926, generations of Latinos have trusted La Opinión as their primary news source for information relevant to their daily lives and aspirations. La Opinión's mission is to inform, educate and empower US Hispanics to make informed choices that can improve their lives.

La Opinión is part of ImpreMedia, the leading print and online publisher of Spanish-language news. As its flagship newspaper, La Opinión works closely with the other ImpreMedia newspapers in New York City, Chicago, the San Francisco Bay Area, and Central Florida.

80th Anniversary Specials
From June 28 until September 16, La Opinión is publishing daily:
· Lideres del Futuro / Leaders of the Future: Special daily column with profiles of future leaders from various fields.
· Portadas del Pasado / Historical Front Covers: Highlighting some of the most significant events in history over the past 80 years with a front-page cover that made headlines that year.

Special sections distributed to over half a million readers in Southern California:
· 80th Year Anniversary Días Festivos Supplement: This special commemorative Fiestas supplement will highlight the independence celebrations of Latin American countries and the past 80 years of La Opinión history. (Published on September 8, 2006)
· 80th Anniversary Pictorial Supplement: Discover archived pictorials from La Opinión's history in a special commemorative supplement on September 16, 2006.

About La Opinión
La Opinión is the leading Spanish-language daily newspaper in the country, distributing 123,885 copies throughout the five-county Southern California area and reaching over 482,000 readers on a daily basis. La Opinión was founded in 1926 to provide daily news and information to a Hispanic population that has grown to become the nation's largest. In 2000, La Opinión Digital was launched, creating not only an online publication of the newspaper, but a premier Spanish-language website as well. La Opinión is owned and operated by ImpreMedia LLC, the leading publisher of Spanish language newspapers in the United States. ImpreMedia publishes La Opinión and La Opinión Contigo in Los Angeles, El Diario La Prensa and El Diario Contigo in New York City, La Raza in Chicago, El Mensajero in the San Francisco Bay Area, and La Prensa in Central Florida, the leading Spanish-language newspapers in each of their respective markets.

Contact:
Alex Gomez, Marketing Director, (213) 896-3266, alex.gomez@laopinion.com

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