impreMedia Announces New Management Structure
at its New York Properties

New Structure Designed to Better Serve Advertisers

New York, N.Y. (August 19, 2008) – impreMedia Chairman and CEO, John Paton, announced today a new management structure at its New York properties: El Diario La Prensa and Hoy Nueva York.

Effective immediately, Rossana Rosado, current publisher for El Diario La Prensa, the oldest and fastest growing major newspaper in the United States, will now act as publisher of El Diario and Hoy Nueva York. Jorge Ayala, recent publisher of Hoy Nueva York, has been promoted to Vice President of Advertising for both New York properties.

"Our new structure of combining executive leadership and our sales initiatives at El Diario Prensa and Hoy Nueva York is a winning combination for advertisers," said Paton. “Rossana and Jorge are the dynamic team we need to create innovative print and online sales solutions for advertisers to reach New York's growing Hispanic community through impreMedia's properties," said Paton.

"I am thrilled for the opportunity to lead a talented team and bring them together to serve our readership, our community and our advertisers," said Rossana Rosado.

Ayala added "I look forward to directing the New York sales division and to ensure our advertisers are well served with customizable and interactive programs necessary in reaching our readers through newsprint and online."

About ImpreMedia:
ImpreMedia is the nation's leading Hispanic news and information company, online and in print. ImpreMedia provides advanced multi-platform media solutions for marketers to reach the rapidly growing and influential Hispanic market. Operating 26 online and print properties specifically targeted at the U.S. Hispanic population, impreMedia recently announced the launch of the multi-media national Latino web destination, www.impre.com, which combined with the company's print properties, reaches 41% of all U.S. Hispanic adults every month. ImpreMedia is also the nation's largest Hispanic newspaper publisher with publications in the top 10 Hispanic markets, reaching 17 markets in total, which represent 65% of the U.S. Hispanic population. Leading publications include La Opinion in Los Angeles and El Diario La Prensa in New York. For more information, visit their website at: www.impremedia.com.

ImpreMedia portals and publications websites: www.impre.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.diariosrumbo.com, www.vistamagazine.com, and www.contigola.com.

For more information contact:
Mike Cano at (214) 223-7791 or mike.cano@impremedia.com.

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