Monica Lozano Is Recognized As Print Media All-Star Of The Year
Los Angeles, CA. (July 27, 2007) – Monica Lozano, Publisher and CEO of, La Opinión, the leading Spanish-language daily newspaper in the country, was selected as Adweek’s Marketing y Medios Print Media All-Star of the Year. The Media All-Star awards’ recognizes the outstanding accomplishments of visionaries in Hispanic marketing and media. Lozano will be honored with this recognition on August 1, during the Marketing y Medios All-Stars Awards Presentation in Dallas, TX.
“Celebrating 81 years in the market and growing readership year after year, doesn’t happen alone. It takes a quality product that reflects the lives of its community,” said Monica Lozano, Publisher and CEO of La Opinión.
Lozano continued, “We believe that innovation is essential to maintaining our successes. We are transitioning La Opinión into a news and information company where our superior content and strong brand can be leveraged across platforms to better satisfy the evolving interests of our diverse audiences.”
Monica Lozano has been Publisher and CEO of La Opinión since 2004, and simultaneously serves as Sr. Vice President of ImpreMedia LLC, the parent company of La Opinión. ImpreMedia is the #1 Spanish language print and online news publisher in the United States.
In just one year, La Opinión’s daily readership increased by 8% to 520,397, while other Southern California main newspaper’s circulation faltered with over 3% decline.
In addition to publishing the leading Spanish-language daily in the U.S., La Opinión offers multi-platform products like La Opinión Digital, La Vibra, La Opinión Contigo, Domingo, and Autos y Más, which have become established as strong stand-alone brands meeting targeted reader and advertiser needs.
About La Opinión:
La Opinión is the leading Spanish-language daily newspaper in the country, distributing 124,000 copies throughout the five-county Southern California area and reaching over 520,000 readers on a daily basis. La Opinión was founded in 1926 to provide daily news and information to a Hispanic population that has grown to become the nation's largest. In 2000, La Opinión Digital was launched, creating not only an online publication of the newspaper, but also a premier Spanish-language website. La Opinión is owned and operated by ImpreMedia LLC. For more information, please visit our website at http://corp.laopinion.com.
About ImpreMedia:
ImpreMedia is the #1 Spanish language print and online news publisher in the United States. ImpreMedia’s publications include El Diario La Prensa in New York, along with Hoy Nueva York and Fin de Semana New York. El Mensajero in the San Francisco Bay area, La Opinión and La Opinión Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, the leading Spanish language newspapers in their respective markets. ImpreMedia’s titles also include La Vibra, the premier weekly entertainment publication for young urban Hispanics, with a circulation of 630,000 in seven key Hispanic markets, and VISTA Magazine, the dual language magazine distributed in 31 newspapers with one million copies across 23 U.S. markets. ImpreMedia provides marketers with effective multi-platform solutions in print and online to reach the rapidly growing and influential Hispanic market. For more information, visit our website at www.impremedia.com.
For more information contact:
Julie Baez, 213-896-2071, julie.baez@laopinion.com.
La Opinión on the web at www.laopinion.com.
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