July 19, 2006 (New York, NY)
- ImpreMedia, the nation's largest Spanish-language newspaper
publisher, announced today that it will provide advertisers
with an exceptional "power package" of eight audited
themed editorial supplements, home-delivered to Spanish-language
households, including an aggressive pricing program and special
value-added benefits.
The package
will be offered through its Domingo Print Network, the first
and largest national Hispanic newspaper network with audited,
home-delivered circulation.
Domingo
consists of weekend publications in Los Angeles and New York
(La Opinión Contigo and El Diario Contigo,
respectively), and weekly newspapers in Chicago (La Raza)
and in the San Francisco Bay Area (El Mensajero).
"We're
offering marketers a national platform of audited circulation
delivered to over 700,000 Hispanic households every weekend
in top Hispanic markets. With deep penetration in those markets,
we're offering an impactful way for advertisers to build second
half sales volume and end their year on a very strong note,"
said Erich Linker, Sr. VP of Advertising Sales for ImpreMedia.
"We'll
feature editorial that will focus on eight themed supplements,
from Back-to-School in late July to Three Kings Day at the end
of the year. That means an advertiser, with just one insertion,
can reach four of the top six Hispanic markets, with targeted
editorial and special rates. The power package really is an
exciting combination of demographic targeting, national reach,
editorial synergy, aggressive pricing, for both ROP and pre-print
advertisers, and terrific value-added benefits. It's a unique,
efficient and very effective way to boost sales volume while
capturing the fastest-growing segment of the consumer market."
About
ImpreMedia
ImpreMedia
publishes seven Spanish-language newspaper products in six top
Hispanic markets: La Opinión and La Opinión
Contigo in Los Angeles, El Diario La Prensa and El
Diario Contigo in New York, La Raza in Chicago, El
Mensajero in the San Francisco Bay Area and La Prensa
in Orlando and Tampa.
ImpreMedia
will publish the themed supplements for its Domingo Print Network
on the following dates:
·
July 31: Back-to-School
· August 13: Back-to-School/Health
· September 17: Hispanic Heritage
· October 22: New Car Preview
· November 5: Diabetes Awareness
· November 19-23: Thanksgiving (actual day of distribution
TBD)
· December 3: Retail Gift Guide
· Dec 31: Three Kings Celebration
For more
information on ImpreMedia, visit www.impremedia.com.
Contact:
Erich Linker, 212-807-4781, erich.linker@impremedia.com
