Lynne Cook Joins impreMedia as Account Director for the National Sales Division, Headquartered in Houston, Texas
Houston, TX (July 17, 2008) –ImpreMedia, the No.1 Hispanic news and information company in the U.S. in online and print, announced today the appointment of Lynne Cook as impreMedia National Account Director.
Cook will be responsible for all national advertising for Rumbo newspapers in Texas, where she will report to Bill Vincent, current Publisher of Rumbo. Other responsibilities include working with impreMedia’s national sales team to develop online and offline opportunities for advertisers and agencies in the Southwest U.S. Region.
Cook joins impreMedia having worked with the company during the acquisition of Rumbo, where she held the title as President and Publisher of Rumbo and Vice President of Advertising.
“We're delighted to have someone of Lynne's background, knowledge and sales skills to continue to build national revenues and work in a sales leadership role integrating our digital sales strategy,” said Erich Linker, Sr. Vice President, National Advertising Sales for impreMedia.
In the late 1980s, Cook began her career with the Houston Chronicle, where she started in the marketing research department and held a number of marketing and sales management positions before being named Advertising Director in 1996 through 2002. It was during this time that Cook obtained many noteworthy accomplishments while managing a team of 300 sales associates, 14 directors and $450 million dollars in revenue. In 2002, Cook was promoted to Vice President of Advertising for the Chronicle where she held the position through 2005.
Cook holds a Bachelors of Arts degree in Marketing from University of South Florida, and throughout her career has been associated with many media-related positions such as: Newspapers Across America, Movie Committee Chair; Newspaper Association of America, Display Advertising Board Member; National Newspaper Network Strategic, Action Committee Member; Newspaper Value Proposition, Committee Member; Newspaper Association of America, New Reader and Revenue Committee Member; and Houston Hispanic Chamber, Board Member.
About ImpreMedia:
ImpreMedia is the nation's leading Hispanic news and information company, online and in print. ImpreMedia provides advanced multi-platform media solutions for marketers to reach the rapidly growing and influential Hispanic market. Operating 26 online and print properties specifically targeted at the U.S. Hispanic population, impreMedia recently announced the launch of the multi-media national Latino web destination, www.impre.com, which combined with the company's print properties, reaches 41% of all U.S. Hispanic adults every month. ImpreMedia is also the nation's largest Hispanic newspaper publisher with publications in the top 10 Hispanic markets, reaching 17 markets in total, which represent 65% of the U.S. Hispanic population. Leading publications include La Opinion in Los Angeles and El Diario La Prensa in New York. For more information, visit their website at: www.impremedia.com.
ImpreMedia portals and publications websites: www.impre.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.diariosrumbo.com, www.vistamagazine.com, and www.contigola.com.
For more information contact:
Erich Linker, Sr. Vice President, National Advertising Sales for impreMedia at erich.linker@impremedia.com or call 212-807-4781.
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