Los Angeles, July 13, 2006 -
La Opinión, the leading Spanish-language newspaper
in the United States, announced today that José Alex
Gómez has joined as Director of Marketing.
Alex is
a seasoned marketing and advertising professional with over
20 years of experience in various fields at several advertising
agencies. Most recently, he was Account Director at Ethnic Marketing
Group, where he was leading the Hispanic integrated marketing
efforts for ConAgra Foods.
"As
La Opinión is celebrating its 80th anniversary
this year and expanding its multimedia and multi-market products
and services, Alex's advertising and marketing expertise will
help us develop and integrate our marketing and sales efforts.
His agency experience will be especially valuable as we build
on our position as the largest Spanish-language newspaper in
the U.S. and grow with our parent company, ImpreMedia, the #
1 Spanish-language print and online news publisher in the U.S."
said Monica Lozano, CEO and Publisher of La Opinión.
"This
is truly an honor. La Opinión has and continues
to be an integral part of the community. My hope is that I can
bring my years of experience to raise the bar at this fine institution,"
said Alex Gomez.
In 2002,
Alex also started his own agency, GrupoGómez Publicidad,
right after leaving Anita Santiago Advertising where he was
Executive Vice President of Strategic Services.
Prior to
that, he worked as Account Supervisor/Director at several advertising
agencies - Ad Americas (now Castells & Asociados), Dieste
& Partners, BBDO Worldwide, where he developed creative
marketing campaigns and supported product launches for clients
such as Pepsi-Cola, Mitsubishi Motor Sales, Pizza Hut, NIKE,
Carl's Jr. and Vons Grocery.
About
La Opinión
La Opinión
is the leading Spanish-language daily newspaper in the country,
distributing 124,000 copies throughout the five-county Southern
California area and reaching over 482,000 readers on a daily
basis. La Opinión was founded in 1926 to provide
daily news and information to a Hispanic population that has
grown to become the nation's largest. In 2000, La Opinión
Digital was launched, creating not only an online publication
of the newspaper, but also a premier Spanish-language website.
La Opinión is owned and operated by ImpreMedia
LLC, the leading print and online news publisher in the United
States. ImpreMedia publishes Spanish-language newspapers across
the US: El Diario La Prensa in New York, El Mensajero
in the San Francisco Bay area, La Opinión
in Los Angeles, La Prensa in Central Florida and La
Raza in Chicago, the leading Spanish language newspapers
in four top Hispanic states. To learn more about La Opinión
and ImpreMedia, visit http://corp.laopinion.com
and www.impremedia.com.
Contact:
Monica Lozano, CEO and Publisher of La Opinión,
(213) 896-2153
