Mike Cano Joins La Opinión as Director of Marketing and
Olga Casabona Promoted to Corporate Director of Research
for ImpreMedia
New York, NY (June 14, 2007) – ImpreMedia, LLC, the nation’s #1 Spanish-language print and online news publisher, has announced that Mike Cano has joined La Opinión as Director of Marketing and has promoted Olga Casabona to Corporate Director of Research.
Most recently, Mike Cano was President and CEO of LANG’s Impacto USA out of Long Beach. Prior to Impacto, he was recruited by the Belo Company to launch and develop Al Dia in Dallas, Texas, which he successfully grew into the leading Spanish-language daily newspaper in the Dallas/Fort Worth market. Before that, Mike was General Manager of the Orange County Register's Excelsior.
“We are very pleased that Mike has joined La Opinión as our Director of Marketing. Mike's reputation in the industry is formidable and he is clearly considered one of the leaders in Hispanic media,” said Monica Lozano, La Opinión’s Publisher and CEO. “His wide-ranging experience in marketing, sales, product development and circulation will serve us well as we continue to build this company,” added Lozano.
In addition to the Mike Cano announcement, ImpreMedia has promoted Olga Casabona to Corporate Director of Research from Marketing Research Manager.
Under her new responsibilities, Olga will provide strategic analysis and research to support the growth initiatives of all divisions including advertising, circulation, editorial, and online.
Olga joined La Opinión in 2003 as a Senior Market Research Analyst, and was appointed ImpreMedia’s Market Research Manager when La Opinión became part of the ImpreMedia umbrella. Prior to that, she was six years at McKinsey & Co and Accenture as a Strategy Research Associate in Madrid, London and Boston.
“Olga has very capably led the research team at La Opinión for the last four years and has provided invaluable expertise to the ImpreMedia chain,” said John Paton, Chairman and CEO at ImpreMedia. “Her insights into the competitive landscape, growth opportunities, and data-supported strategies will provide the foundation for expansion and success across all of our business lines.”
About ImpreMedia:
ImpreMedia is the #1 Spanish-language print and online news publisher in the
United States. ImpreMedia’s publications include El Diario La Prensa in New York, along with Hoy New York and Fin de Semana New York, El Mensajero in the San Francisco Bay area, La Opinión and La Opinión Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, and are the leading Spanish-language newspapers in their respective markets.
ImpreMedia’s titles also include La Vibra, the premier weekly entertainment publication for young urban Hispanics, with a circulation of 630,000 in seven key Hispanic markets and Vista Magazine, the dual language magazine distributed in 31 newspapers with one million copies across 23 U.S. markets.
ImpreMedia provides marketers with effective multi-platform solutions in print and online to reach the rapidly growing and influential Hispanic market. For more information, visit our website at: www.impremedia.com.
About La Opinión:
La Opinión is the leading Spanish-language daily newspaper in the country, distributing 124,000 copies throughout the five-county Southern California area and reaching over 482,000 readers on a daily basis. La Opinión was founded in 1926 to provide daily news and information to a Hispanic population that has grown to become the nation's largest. In 2000, La Opinión Digital was launched, creating not only an online publication of the newspaper, but also a premier Spanish-language website. La Opinión is owned and operated by ImpreMedia LLC. For more information, please visit our website at http://corp.laopinion.com.
Contact: Monica Lozano – Publisher/CEO
monica.lozano@laopinion.com.
(213) 896-2153
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