ImpreMedia to Serve as Exclusive Spanish Language Broadcaster of U.S. Treasury Department’s Roundtable on Financial Education for
the Hispanic Community
Julie Stav, America’s Leading Expert on the U.S. Hispanic Community and Money, to Address
Over 100 Representatives of Government Agencies, Foundations, Financial Institutions
Los Angeles, CA (June 9, 2008) – On Tuesday, June 10, the U.S. Treasury Department will host a roundtable discussion on how to improve financial education for the Hispanic community. U.S. Treasurer, Anna Escobedo Cabral, and Deputy Assistant Secretary for Financial Education, Dan Iannicola, Jr., are co-chairing this important meeting to discuss best practices to provide financial education to Hispanic Americans. As part of impreMedia’s ongoing commitment to the Hispanic community, the full day’s activities will be broadcast on the company’s newly launched portal, impre.com ( www.impre.com ).
“At impreMedia Digital, our mission is to provide the Hispanic community with the most up-to date and relevant information to help empower U.S. Hispanics in all aspects of their lives and particularly in the financial areas. We are proud to partner with Julie Stav to broadcast this important roundtable,” said Arturo Duran, CEO, impreMedia Digital. “We are especially pleased to have the Hispanic community’s most recognized financial expert, representing the voice of the Hispanic community on the Hill. In today’s challenging economy, it’s more important than ever that we provide our readers with information that will help them achieve the great American dream of financial independence.”
The roundtable is the fourth in a series of discussions being held as part of the Financial Literacy and Education Commission's implementation of the National Strategy for Financial Literacy. Among the top featured speakers are Anna Escobedo Cabral, Treasurer of the United States, U.S. Department of the Treasury, Dan Iannicola, Jr., Deputy Assistant Secretary for Financial Education, U.S. Department of the Treasury, and Julie Stav, Financial Expert and Authority on Financial Matters Pertaining to the Hispanic Community.
“I am proud to have the opportunity to voice the needs and concerns of the Hispanic community among such a distinguished audience,” said Julie Stav. “And I commend impre.com for believing in the importance of supporting financial literacy by broadcasting this significant and timely roundtable. Knowledge is power and our people should know what government and other institutions are doing for Hispanics.”
The Financial Literacy and Education Commission (Commission) was established under Title V of the Fair and Accurate Credit Transactions (FACT) Act of 2003 to improve financial literacy and education of persons in the United States. The Commission is chaired by the Secretary of the Treasury and is composed of 19 other Federal agencies.
The principal duties of the Commission include encouraging government and private sector efforts to promote financial literacy; coordinating financial education efforts of the Federal government; identification and promotion of best practices; development of a national strategy to promote financial literacy; establishment of a website to serve as a clearinghouse and provide information about financial education programs and grants; and establishment of a toll-free hotline available to provide information about issues of financial literacy and education.
“Recent immigrants to the United States are often less likely than native-born Americans to be connected to mainstream financial services such as checking, savings, and stock ownership,” said Dan Iannicola, Jr., Deputy Assistant Secretary for Financial Education. “We see the pattern in the Hispanic community, where a targeted approach to better deliver financial education is needed.”
Key Discussion Topics Will Include (please refer to complete agenda for complete schedule of events):
• Assessing Where We Stand: An Overview of Financial Education in the Hispanic community
• Delivering the Message: Effective Ways to Communicate Financial Literacy Topics in the Hispanic Community
• Learning from Experience: Using Teachable Moments to Promote Financial Education
• Building Wealth: Strategies to Improve Quality of Life through the Financial System
• Updates from Federal Agencies
To view the live broadcast of the Financial Literacy Roundtable, please go to: www.impre.com/juliestav .
For more information about the Financial Literacy Commission, visit www.mymoney.gov .
About impreMedia
ImpreMedia is the nation’s leading Hispanic news and information company, online and in print. ImpreMedia provides advanced multi-platform media solutions for marketers to reach the rapidly growing and influential Hispanic market. Operating 26 online and print properties specifically targeted at the U.S. Hispanic population, impreMedia recently announced the launch of the multi-media national Latino web destination, www.impre.com , which combined with the company’s print properties, reaches 41% of all U.S Hispanic adults every month. ImpreMedia is also the nation’s largest Hispanic newspaper publisher with publications in the top 10 Hispanic markets, reaching 17 markets in total, representing 65% of the U.S. Hispanic population. Leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit their website at: www.impremedia.com .
ImpreMedia portals and publications websites: www.impre.com , www.lavibra.com , www.impreautos.com , www.laopinion.com , www.eldiariony.com , www.hoynyc.com , www.laraza.com , www.laprensafl.com , www.elmensajero.com , www.diariosrumbo.com , www.vistamagazine.com, and www.contigola.com.
About Julie Stav
Julie Stav is America’s leading expert on financial issues concerning the Hispanic community, a New York Times best selling author, and a multimedia powerhouse of consumer and financial information for and about Hispanics in the U.S. Julie inspires and empowers millions of people every day through her extremely popular national radio show, “Tu Dinero con Julie Stav”; her New York Times bestselling books; and Tu Dinero, her cutting-edge digital magazine, which reaches more than 10 million readers (print and online) each month through a distribution arrangement with Impremedia. Julie is the go-to expert on financial topics concerning U.S. Hispanics. Additionally, she is an integral member of Univision network’s news lineup, conducting personal finance segments twice weekly on Univision’s top-rated national Spanish-language morning show, “Despierta America,” and delivering financial literacy content twice weekly on Univision’s network news. Through these media properties, Julie empowers the U.S. Hispanic community with the tools they need to realize their financial goals and dreams.
Julie’s mission is to empower Hispanics from all walks of life to take charge of their financial futures. For additional information, please visit www.JulieStav.com.
Media Contacts :
Mario Alfano
SVP, Marketing and New Business Initiatives
impreMedia Digital
213.896.2275
mario.alfano@impremedia.com
Jennifer de Broux
Conexión
310.921.7804
jennifer@prconexion.com
. ###
