RAYO AND IMPREMEDIA ANNOUNCE JOINT
CONTENT-SHARING PARTNERSHIP FOR PUBLICATION OF
OSCAR DE LA HOYA AUTOBIOGRAPHY, Un Sueño Americano
Memoir to be serialized throughout ALL impreMedia outlets,
both print and on-line
New York, NY (June 5th, 2008) – In a major Spanish-language publishing joint-venture, and industry first, Rayo and impreMedia have agreed to join forces to promote one of the most-talked about memoirs of the year, the much anticipated Oscar De La Hoya penned autobiography, Un Sueño Americano (on-sale June 10th).
Between June 3rd and June 10th, impreMedia owned newspapers, which reach almost 70% of the US Hispanic population nationwide, will serialize select portions of Oscar De La Hoya’s memoir and simulataneously publish this content throughout their impressive chain of daily and weekly newspapers.
The serial of Oscar De La Hoya’s memoir is the first step in an exciting new partnership between Rayo and impreMedia, with serializations of future Rayo books in the pipeline, as well as further collaborations between the publisher and the media organization.
“There is no better book to launch a partnership than with the life story of one of the Hispanic community’s most beloved heroes,” said impreMedia’s Senior Vice President of Newspapers, Monica Lozano. “Oscar De La Hoya’s autobiography is perfectly in line with the hopes and dreams of the impreMedia reader.”
“This collaboration is the start of so many exciting opportunities for our authors and readers across the country,” said Rayo Publisher and Editorial Director, Rene Alegria. “With content from our award winning stable of authors available to the readers of the most trusted Spanish-language news source, we help foster book awareness throughout the US Hispanic community in a very big way.”
About impreMedia
ImpreMedia is the nation’s leading Hispanic news and information company, online and in print. ImpreMedia provides advanced multi-platform media solutions for marketers to reach the rapidly growing and influential Hispanic market. Operating 26 online and print properties specifically targeted at the U.S. Hispanic population, impreMedia recently announced the launch of the multi-media national Latino web destination, www.impre.com, which combined with the company’s print properties, reaches 41% of all U.S Hispanic adults every month. ImpreMedia is also the nation’s largest Hispanic newspaper publisher with publications in the top 10 Hispanic markets, reaching 17 markets in total, representing 65% of the U.S. Hispanic population. Leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit their website at: www.impremedia.com.
About Rayo/HarperCollins
Rayo is an imprint of HarperCollins, one of the largest publishers in the world, and a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, Rayo's award-winning program has been the premiere publisher of books by Latino authors and/or Latino themes since its inception in 2001. Rayo is also one of the leading Spanish-language publishers in the country, with a stable of authors that include Jorge Ramos, Isabel Allende, Gioconda Belli, Paulo Coelho, Pablo Neruda, Gloria Estefan, and María Antonieta Collins, among many others. In addition to a robust children's group, Rayo has been the past recipient of awards in categories as diverse as health and wellness, literary and commercial fiction, finance, religion and spirituality, by the very best authors in Spanish-language letters. You can visit Rayo and HarperCollins Publishers on the Internet at http://www.rayobooks.com.
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