Orlando, Fla. (May 31, 2006) - WESH
2 will provide weather content to La Prensa -- Central
Florida's oldest weekly newspaper serving the Latino community
- beginning June 1. The announcement was made jointly by WESH
2 President and General Manager Bill Bauman and La Prensa
CEO and Publisher Dora Toro.
WESH 2 will provide weekly weather
predictions along with an "Ask Ivan" question of the
week directed to the Orlando NBC affiliate's newest meteorologist,
Ivan Cabrera, who speaks English and Spanish fluently. (His
WESH 2 on-air debut is also June 1.) Cabrera, 33, was most recently
based in Boston, where he was a national Fox News Channel meteorologist
who also provided Hispanic weathercasts for NYI News in New
York City, Bay News 9 in Tampa and News 8 in Austin for WSI
Corp.
WESH 2 Meteorologist
Amy Sweezey has also contributed an article in the newspaper's
annual hurricane guide, which summarizes what she learned at
the recent National Hurricane Conference.
"Our
La Prensa partnership and the decision to add a top-notch,
bilingual meteorologist to our experienced WESH 2 Weather Plus
Storm Center Team as we enter the 2006 hurricane season are
important steps in our efforts to better serve the growing Latino
community in Central Florida," said Bauman. "And they're
key elements of a larger Hispanic initiative WESH 2 is launching
this month."
"We
are very happy to partner with WESH 2 in order to bring our
community the best and most advanced weather information. As
more than ever Hispanics are making Central Florida their home
we feel it is relevant to partner with mainstream media in order
to foster understanding and promote that preparedness is not
an issue that pertains to a particular nationality but an issue
that pertains to all," said Toro.
With the
largest and most experienced weather team in Central Florida
and state-of-the-art forecasting technologies, WESH 2 is committed
to helping keep residents safe and well informed throughout
the upcoming storm season. More precise, up-to-the-minute weather
reports than ever before will be available on-air (HD channel
2-2), online (www.WESH.com)
and on local digital cable (Bright House Networks channel 1021).
The digital network is devoted exclusively to 24/7 weather,
with live radar, local conditions and the latest forecasts.
ABOUT
WESH TV
WESH is a digital multi-media company providing content to WESH
2, WESH HD-Channel 11 (channel 1020 on Bright House Networks),
WESH 2 Weather Plus on the Internet, WESH 2 Weather Plus on
Bright House Networks channel 1021, and WESH.com. WESH 2 produces
more than 30 hours of local news per week in Central Florida,
and has won two of the most prestigious broadcast journalism
awards: the duPont Columbia and the Peabody. WESH 2 Weather
Plus provides the official weather forecast for the Daytona
International Speedway and Universal Orlando.
ABOUT
LA PRENSA
La Prensa is Central Florida's leading Spanish language
newspaper, founded in 1981. This year marks the newspaper's
25th anniversary. La Prensa newspaper is distributed
in the growing Hispanic markets of Orlando and Tampa.
La Prensa is owned and operated by ImpreMedia LLC, the
leading publisher of Spanish language newspapers in the U.S.
The company publishes La Opinión and La Opinión
Contigo in Los Angeles, El Diario La Prensa and El
Diario Contigo in New York City, La Raza in Chicago,
El Mensajero in the San Francisco Bay Area, and La
Prensa in Central Florida, the leading Spanish-language
newspapers in each of their respective markets. For more information
about La Prensa, visit www.laprensafl.com
