Spanish Language Media Pioneers Join Forces to Continue Bridging the Financial Information Gap in the Hispanic Community
Julie Stav, the leading financial expert for U.S. Hispanics, and ImpreMedia, the country’s #1 Spanish Language Print and Online News Publisher, team up to deliver much needed financial information to more than 10 million Latinos
May 30, 2007 (Los Angeles, Ca) — Julie Stav, the Hispanic community’s most-respected and trusted financial expert and owner and editorial director of Tu Dinero, the first and only Spanish language personal finance magazine for U.S. Hispanics, has announced a new partnership with ImpreMedia, the #1 Spanish language print and online news publisher in the United States. The two news industry pioneers will team up to deliver top quality and relevant personal finance news to more than 10 million Latinos in print and online.
This new alliance reinforces Julie Stav Inc.’s plans for a revolutionary new communications platform with the launch of the digital version of Tu Dinero—set to debut in June 2007—at its center. ImpreMedia will now deliver Tu Dinero Online’s branded content to its readers, enabling both organizations to deliver better and more relevant financial news to the Hispanic community faster than ever before under the name of “Tu Dinero con Julie Stav”. Content from Tu Dinero magazine will appear in the following ImpreMedia publications and will be linked from their websites to a specially created, co-branded microsite: La Opinión, La Opinión Contigo, El Diario La Prensa, La Raza, El Mensajero, La Prensa and Vista Magazine.
“It is well known that Julie Stav is the leading, trusted source of financial news and information for the Hispanic market,” says Monica Lozano, Senior Vice President of ImpreMedia and Publisher and CEO of La Opinión. “ImpreMedia is thrilled to be entering into this exciting new partnership. It will help both of our organizations to continue to serve the growing needs of this underserved community in both print and online formats.”
With nearly two-thirds of Hispanics now accessing the Internet via high-speed connections regularly from their homes or workplaces, Julie Stav Inc.’s revolutionary new high-tech communications platform will serve as a virtual classroom where Tu Dinero publisher and editorial director Julie Stav will connect with Hispanics at all stages of their financial journeys. Informative interactive features will provide readers with in-language access to tools they can use to help them achieve financial well being.
“ImpreMedia is committed to providing our users with the best content and user experience on the web. By partnering with Julie Stav, it is a win-win for everyone,” added Mary Zerafa, General Manager of ImpreMedia Digital.
“What excites me most about this new relationship is ImpreMedia’s extensive reach in the U.S. Hispanic community, which provides us with the ideal platform to further our mission of helping the U.S. Hispanic community realize their great American Dream,” said Julie Stav.
With Stav at the helm and in partnership with ImpreMedia, the Tu Dinero digital magazine is poised to become the leader in the financial news industry, known and respected as the source of financial information for the Hispanic community.
Media Contacts:
Maria Gallegos
Conexión
310-921-7807
Maria@prconexion.com
Mary Zerafa
ImpreMedia
213-896-3600
Mary.Zerafa@impremedia.com
About Julie Stav:
Julie Stav has established herself as the country’s leading Hispanic financial expert. Every day, Stav inspires people from all walks of life to take charge of their finances. Dispensing practical advice– on everything from how to open a checking account to how to invest in the stock market– Julie enables people of all ages, from all backgrounds and at all economic levels to achieve the American Dream. She is known for her encouraging, down-to-earth style and empowering advice. Regarded by millions of Latinos as a financial guru, Stav delivers her personal finance and investing tips in culturally relevant ways through all types of media: television, radio, Internet, books and DVDs. Stav became a household name when she hosted her first national PBS television show based on the financial principles of her first New York Times bestselling book, Get Your Share. She later co-produced another PBS special based on her second New York Times bestselling book, Fund Your Future. Her latest book, The Money in You: Discover Your Financial Personality and Live the Millionaire’s Life, is now available in bookstores nationwide.
Stav currently hosts Univision Radio’s acclaimed national daily program “Tu Dinero,” and is a member of Univision network’s news lineup providing financial literacy content twice weekly in addition to presenting personal finance segments twice weekly on Univision’s top rated national Spanish-language morning show, “Despierta America”. For further information about Julie and her financial planning tools, please visit www.JulieStav.com.
About ImpreMedia:
ImpreMedia is the #1 Spanish language print and online news publisher in the United States. ImpreMedia’s publications include El Diario La Prensa in New York, along with Hoy New York and Fin de Semana New York, El Mensajero in the San Francisco Bay area, La Opinión and La Opinión Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, the leading Spanish language newspapers in their respective markets. ImpreMedia’s titles also include La Vibra, the premier weekly entertainment publication for young urban Hispanics, with a circulation of 630,000 in seven key Hispanic markets, and Vista Magazine, the dual language magazine distributed in 31 newspapers with one million copies across 23 U.S. markets. ImpreMedia provides marketers with effective multi-platform solutions in print and online to reach the rapidly growing and influential Hispanic market. For more information, visit our website at: www.impremedia.com
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