May 16, 2006 (New York, NY)
- ImpreMedia, the nation's largest Spanish-language newspaper
publisher, announced today that it has joined with Panini to
be distributor of the 2006 FIFA World Cup official licensed
sticker album.
A total of 547,000 sticker albums will
be distributed through ImpreMedia newspapers in Los Angeles,
New York, Chicago and San Francisco. Panini sticker packets,
which will enable soccer fans to fill the albums with World
Cup players, will be available free to consumers exclusively
at MoneyGram locations.
"We
are very excited about being part of this partnership with ImpreMedia
and Panini. We have worked hard to develop a very innovative
marketing campaign and this promotion achieves two key objectives,
which are building awareness and driving customers to our locations,"
said Augusto Esclusa, senior marketing manager at MoneyGram.
The most
important sticker collection based on this exciting event went
on sale worldwide starting early April 2006. The traditional
collection will include all the players' images of each of the
32 National teams competing in the tournament and a complete
presentation of the program, stadiums, the national football
federations and the official FIFA official indicia.
The album
and sticker collection will be promoted via TV, radio, in-paper
promotions and at point-of-sale. "We're giving a beautiful,
glossy 68-page magazine to our readers as a way for them to
be engaged with the 2006 World Cup on a continuous basis,"
said Erich Linker, senior vice president of national advertising
sales for ImpreMedia. "Besides providing daily coverage
throughout the World Cup event, ten special supplements and
a keepsake magazine, the sticker book giveaway is another example
of our efforts to provide our customers with an unmatched connection
to the 2006 World Cup."
"The
tie-in with Panini and MoneyGram, both leading companies in
their respective fields worldwide, is a great example of how
we intend to build integrated, cross-platform programs for our
most important constituents, our readers and our advertisers,"
said John Paton, Chairman of ImpreMedia.
About
ImpreMedia
ImpreMedia is the leading publisher of Spanish language newspapers
in the U.S. The company publishes La Opinión and La Opinión
Contigo in Los Angeles, El Diario / La Prensa and El Diario
Contigo in New York City, La Raza in Chicago, El Mensajero in
the San Francisco Bay area, and La Prensa in Central Florida,
the leading Spanish-language newspapers in each of their respective
markets.
Contact:
Francisco Lozano - Sales Development Director, (212) 807-4661
/ francisco.lozano@impremedia.com
About
Panini SpA
The Panini Group (www.paninigroup.com),
with headquarters in Modena, Italy, and branches in Europe and
Latin America, is the world leader in the sticker and trading
card marketplace and one of the foremost European publishers
of comics and publications for children and teenagers. The company
also has a development program in the area of new media, under
the trademark Panini Interactive. The Panini Group has 640 employees.
It recorded sales in 2005 of over €400 million (nearly
$500 million USD) and distributes its products in more than
110 countries.
Contact:
Margaret Donati - Senior Sales Manager, mdonati@panini.it,
tel +39 059 382 111
About
MoneyGram International, Inc.
MoneyGram International, Inc. is a leading global payment services
company and S and P MidCap 400 company. The company's major
products and services include global money transfers, money
orders and payment processing solutions for financial institutions
and retail customers. MoneyGram has approximately 92,000 global
money transfer agent locations in 170 countries and territories.
For more information, visit the company's website at www.moneygram.com.
Contact:
Augusto Esclusa, Senior Marketing Manager, (305) 421-0880 /
AEsclusa@moneygram.com
