EL MENSAJERO CELEBRATES 20TH ANNIVERSARY
Launched in 1987, El Mensajero has experienced significant distribution growth and expanded market penetration in the San Francisco Bay Area
May 9, 2007 (San Francisco) – El Mensajero, the largest Spanish-Language newspaper serving the San Francisco Bay area, celebrates its 20th anniversary of publishing this year. Since its inaugural issue on May 6, 1987, El Mensajero has grown from a 30,000 circulation newspaper to one that has achieved deep market penetration among Spanish-preferred readers with audited circulation in 2007 of over 112,000.
El Mensajero is part of ImpreMedia, the nation’s largest Spanish-language print and online news publisher.
Covering the main cities of San Francisco, Oakland and San Jose, El Mensajero has a history of award-winning editorial, most recently receiving three awards from the National Association of Hispanic Publications (NAHP), one gold and two bronze awards. This is the most awards of any Spanish-language publication in the Bay area from that organization.
“We are extremely proud of our rapid growth, our vibrant editorial product and the attendant impact we have had on the Hispanic community over these twenty years, “ said Ernesto Padilla, El Mensajero’s general manager. “We have made a concerted effort to get more connected to the community and local organizations, through the publication and through special events, and it has resulted in the remarkable circulation growth and market expansion we have experienced.”
For the 20th anniversary, El Mensajero has introduced a new logo and new cover to commemorate its outstanding success in its two decades of publishing. It has also published a special supplement that addresses not only the history of the newspaper but also the history of Latinos in the Bay Area. This supplement is an important part of the May 6th, 2007 anniversary issue.
For more information:
Ernesto Padilla
General Manager
El Mensajero Newspaper
333 Valencia St. Ste. 410
San Francisco, CA 94103
ph. 415.206.7230 x104
fax. 415.206.7238
www.elmensajero.com
About El Mensajero:
El Mensajero is a weekly, tabloid newspaper published by ImpreMedia. It is delivered free to households and news racks in the San Francisco Bay area and distributes on Sunday.
About ImpreMedia:
ImpreMedia is the nation’s #1 Spanish-language print and online news publisher. Its publications include El Diario La Prensa in New York, El Mensajero in the San Francisco Bay area, La Opinión and La Opinión Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, the leading Spanish-language newspapers in their respective markets.
ImpreMedia also publishes La Vibra, the premier weekly entertainment publication for young urban Hispanics, with a circulation of 630,000 in seven key Hispanic markets, and Vista Magazine, the dual language magazine distributed in 31 newspapers with one million copies across 23 U.S. markets. ImpreMedia’s websites collectively enjoy over seven million page views and over two million unique visitors per month.
ImpreMedia provides marketers with effective multi-platform solutions in print and online to reach the rapidly growing and influential Hispanic market. For more information, visit www.impremedia.com.
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