Impremedia and Golden Boy Promotions Announce a Multi-platform,
Multi-market Program for the De La Hoya Vs. Mayweather Fight
HBO, Tecate, Cazadores, Rockstar and Southwest Airlines
are official sponsors
April 25, 2007 (New York, NY) – ImpreMedia, the nation’s largest Spanish-language print and online news publisher, and Golden Boy Promotions, a leading promotional company have partnered to develop a multi-market, multimedia program for the upcoming fight between Oscar de la Hoya and Floyd Mayweather at the MGM Grand in Las Vegas on May 5, 2007.
“We will offer our readers multifaceted, in-depth coverage for one of the most highly anticipated boxing matches in memory,” said Pedro Rojas, La Opinión’s Executive Editor. “We will engage them in a multitude of ways: in-paper, online and in a collector’s edition supplement. For a bout that saw its tickets sell out in three hours, we’ll be ready to match that enthusiasm with passionate boxing coverage,” added Rojas.
Oscar de la Hoya, nicknamed the Golden Boy, is considered one of the greatest, and most successful, boxers of all time. An Olympic gold medalist, his career has transcended the boxing world with interests that include acting, singing and real estate, in addition to his role as the founder of Golden Boy Promotions.
Floyd Mayweather, also an Olympian boxer, is an unbeaten superstar with world class credentials, thus creating the biggest fight the sport has experienced in more than a decade. The official title of the fight is “The World Awaits.”
“We’re extremely pleased to work with ImpreMedia and the opportunities they have created for the sponsors of this historic fight,” said Richard Schaefer, CEO of Golden Boy Promotions. “They reach avid Hispanic boxing fans and have unparalleled, in-depth, top quality boxing content available through a variety of media channels.”
The sponsorship will run in all of ImpreMedia’s newspaper markets: Los Angeles, New York, Chicago, Tampa, Orlando and San Francisco. ImpreMedia will provide anchored ad adjacencies in its newspaper products, a collector’s edition supplement, a consumer contest, logo identification on over 14,000 rack cards, premium positioning in its home-delivered Contigo product in Los Angeles, plus an online microsite.
“The extensive editorial and advertising assets that ImpreMedia brings to this momentous event demonstrate our ability to provide turnkey, multiplatform programs in a multi-market capacity for national marketers,” said John Paton, Chairman and CEO of ImpreMedia. “It further demonstrates our ability to add value specifically to sports organizations and their sponsors. As sponsors ultimately look for activation at the local level, no other media is better equipped to reach Hispanics on the local level than ImpreMedia’s newspapers.”
About ImpreMedia:
ImpreMedia is the nation’s #1 Spanish-language print and online news publisher. Its publications include El Diario La Prensa in New York, El Mensajero in the San Francisco Bay area, La Opinión and La Opinión Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, the leading Spanish-language newspapers in their respective markets.
ImpreMedia also publishes La Vibra, the premier weekly entertainment publication for young urban Hispanics, with a circulation of 534,000 in six key Hispanic markets, and Vista Magazine, the dual language magazine distributed in 31 newspapers with one million copies across 23 U.S. markets. ImpreMedia’s websites collectively enjoy over seven million page views and over two million unique visitors per month.
ImpreMedia provides marketers with effective multi-platform solutions in print and online to reach the rapidly growing and influential Hispanic market. For more information, visit www.impremedia.com.
For Inquiries: Erich Linker
Senior Vice President National Ad Sales
212-807-4781; erich.linker@impremedia.com
I###
