La Opinión and Transit Television Network bring Spanish-language news on board Metro buses in Los Angeles
LOS ANGELES, CA (April 3, 2006) – La Opinión, the largest daily Spanish language newspaper in the United States and Transit Television Network (Transit TV), the largest transit broadcast network across North America, today announced a partnership to bring Spanish-language news on board nearly 2200 Metro buses in Los Angeles by this summer. Under the terms of the agreement, La Opinión becomes the exclusive Spanish language newspaper to provide television news feeds in Spanish to all 1750 Metro buses currently equipped with TV monitors in Los Angeles, ultimately reaching a half-million Metro riders daily, 67% of whom are Hispanics.
“Transit TV is pleased to be working with La Opinión, one of the most respected news organizations in Los Angeles, to offer Spanish-language news, sports and entertainment content to our riders,” said Gerry Noble, president and chief executive officer of Transit TV. “The screens on Metro vehicles in Los Angeles have been very positively received by riders and today’s announcement with La Opinión is another great example of our dedication to delivering compelling content.”
Warren Morse, Metro's Deputy Executive Officer of Communications said, “Because more than half of our riders are Hispanic, we wanted to make sure the Spanish-language content on our new Transit TV system was of the highest quality possible. So we're delighted to have La Opinión playing such a vital role in providing timely and entertaining information to our Spanish-speaking customers.”
The screens display 24 stories from La Opinión every day and consist of a mixture of local, national, and international news, sports and entertainment stories.
“What has always differentiated La Opinión is our commitment to serving the Hispanic community of Los Angeles with the best news coverage and journalistic quality,” said Monica Lozano, Publisher and CEO of La Opinión. “Today, we reinforce this commitment by satisfying the Hispanic community’s lifestyle demands by providing them with news in all possible ways, especially in a convenient manner. So whether on the road, on their way home, work or school, we keep LA Hispanics informed at all times.”
Most recently, Transit TV and the Los Angeles County Metropolitan Transportation Authority (Metro) announced a 10-year contract. Transit TV, at no cost to Metro, will enhance their rider’s journeys, provide an additional revenue source and enable advertisers to reach a more diverse audience. Its network of 8500 television screens on nearly 3000 transit vehicles across Los Angeles, Chicago, Atlanta, Orlando and Milwaukee reaches nearly a million unduplicated transit riders every weekday.
Florida-based Transit TV was created in 1999 and is a wholly owned subsidiary of Torstar Corporation. It is the largest broadcast network specifically targeting transit riders across North America.
About La Opinión
La Opinión is the leading Spanish-language daily newspaper in the country, distributing 125,000 copies throughout the five-county Southern California area and reaching over 495,000 readers on a daily basis. La Opinión was founded in 1926 to provide daily news and information to a Hispanic population that has grown to become the nation's largest. In 2000, La Opinión Digital was launched, creating not only an online publication of the newspaper, but a premier Spanish-language website as well.
La Opinión is owned and operated by ImpreMedia LLC, the leading publisher of Spanish language newspapers in the US. ImpreMedia publishes El Diario La Prensa in New York, El Mensajero in the San Francisco Bay area, La Opinión in Los Angeles, La Prensa in Central Florida and La Raza in Chicago, the leading Spanish language newspapers in four top Hispanic states.
About Transit TV
Transit Television Network, LLC, headquartered in Orlando, Florida, is the largest broadcast network specifically targeting transit riders across North America. Operational since 1999, Transit TV continues to enhance riders’ journeys, provide Transit agencies with an additional revenue source and enable advertisers to reach a previously untapped, young, vibrant audience.
Transit TV is a wholly owned subsidiary of Torstar Corporation, Toronto, Canada. Torstar Corporation is a broadly based media company listed on the Toronto Stock Exchange (TS.NV.B).
MEDIA CONTACTS:
Monica Lozano
CEO and Publisher
La Opinión, (213) 896-2153
Jonalyn Morris
Bender/ Helper Impact for Transit TV
jonalyn_morris@bhimpact.com, (310) 473-4147
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