ImpreMedia Announces the Appointment of Mary Zerafa as Corporate Director of Marketing

New York, NY (March 28, 2005) - ImpreMedia announced today that Mary Zerafa has been named Corporate Director of Marketing for ImpreMedia effective immediately. Zerafa, is currently VP of Market Development and New Media for La Opinión. She will continue in that position and assume additional responsibilities for ImpreMedia, La Opinión's parent company.

"Mary is an accomplished marketer with an impressive record of success," said Douglas Knight, Chairman and CEO of ImpreMedia. "We believe our advertisers and readers across the country will be well served by her skills."

"Just over a year ago, we asked Mary to take on the challenge to build a top notch marketing operation for ImpreMedia. We are thrilled by the results and this promotion recognizes Mary's outstanding efforts," continued John Paton, President and COO of ImpreMedia.

Previously, Ms. Zerafa was Director of La Opinión Digital, responsible for strategic development and the day-to-day operations of the site including content development, marketing, sales and information technology. Zerafa's degrees include an MBA from Pepperdine University and a BA in International Relations from Michigan State University. She is fluent in Spanish and has resided in Spain and Argentina. In 2002, Zerafa was profiled by Presstime's annual "20 under 40", which recognizes up-and-coming newspaper professionals.

"There's no more exciting place in media right now than Spanish-language print and I am thrilled to be part of ImpreMedia, the leading Spanish language newspaper publisher in the US," said Zerafa. "The Hispanic market represents an enormous potential for businesses and I look forward to working with other marketers who recognize the importance of the growing Hispanic market."

About ImpreMedia
ImpreMedia is the leading publisher of Spanish language newspapers in the US. The company publishes El Diario La Prensa in New York, La Opinión in Los Angeles and La Raza in Chicago, the #1 Spanish language newspapers in the top three Hispanic markets in the country.