Mark Andrews Named Finance Director and Bill Elliott Named National Advertising Director at La Opinión
Los Angeles, CA (March 12, 2007) – La Opinión, the leading Spanish-language newspaper in the United States announces today the appointment of Mark Andrews as Finance Director and Bill Elliott as National Advertising Director.
Mr. Andrews has been with La Opinión as its Controller since May of 2006 and arrived at La Opinión with over two decades of experience in the newspaper industry, holding a variety of positions in the Finance Department of the Los Angeles Times and its subsidiary, the Recycler Classifieds, where he was Director of Finance. A fourth-generation Angelino, Mr. Andrews earned his MBA degree at UCLA and his BS degree at USC.
“I look forward to working closely with Mark. His strong background in accounting and financial controls is critical as we build this company for future success”, stated Monica Lozano, publisher of La Opinión.
La Opinión also announced that Bill Elliott will be joining the company as National Advertising Director. Mr. Elliott has more than 15 years experience in the newspaper industry having spent the last 12 with Los Angeles Newspaper Group, publishers of the Los Angeles Daily News. In his new role, Mr. Elliott will work with Erich Linker, Senior Vice President, National Sales at ImpreMedia in a sales coordination capacity and also with Andres Fuentes, VP of Advertising for La Opinión.
“I look forward to working with Bill. His extensive knowledge, proven track record, and his outstanding reputation will absolutely enhance the team and will be a great part of La Opinión’s future successes”, stated Andres Fuentes, Vice President of Advertising for La Opinión.
A member since 2002, Mr. Elliott is President of the National Advertising Sales Association and speaks regularly on educating the national advertising community on newspapers and a graduate of UC Santa Barbara.
About La Opinión:
La Opinión is the leading Spanish-language daily newspaper in the country, distributing 124,000 copies throughout the five-county Southern California area and reaching over 482,000 readers on a daily basis. La Opinión was founded in 1926 to provide daily news and information to a Hispanic population that has grown to become the nation's largest. In 2000, La Opinión Digital was launched, creating not only an online publication of the newspaper, but also a premier Spanish-language website. La Opinión is owned and operated by ImpreMedia LLC, the leading print and online Spanish-language news publisher in the United States. ImpreMedia is the #1 Spanish language newspaper and online news publisher in the United States. ImpreMedia’s publications include El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco Bay area, La Prensa in Orlando and Tampa and La Raza in Chicago, the leading Spanish language newspapers in their respective markets. ImpreMedia’s titles also include La Vibra, the premier weekly entertainment publication for young urban Hispanics, with a circulation of 534,000 in six key Hispanic markets, and Vista Magazine, the dual language magazine distributed in 31 newspapers with one million copies across 23 U.S. markets. ImpreMedia provides marketers with effective multi-platform solutions in print and online to reach the rapidly growing and influential Hispanic market.
To learn more about La Opinión and ImpreMedia, visit http://corp.laopinion.com and www.impremedia.com.
Contact: J. Alex Gomez, Corporate Marketing Director, ImpreMedia, (213) 896-3266
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