Houston Astros and impreMedia’s Rumbo Sign Exclusive Partnership
Houston, TX (March 10, 2009) – Rumbode Houston today announced that the Houston Astros Baseball Club has selected Rumbo as their exclusive print partner for communicating with the Hispanic community of Houston. The partnership includes several strategic marketing alliances including the creation and distribution of the Astros’ “Crónicas de los Astros”, a monthly newsletter about upcoming Astros activity to be published in Rumbo and available at www.rumbonet.com.
Commenting on the agreement, Bill Vincent, Publisher and General Manager of Rumbo, stated, “The Houston Astros are a major draw for Rumbo readers and we are proud to have been selected as the official Hispanic partner for this great Major League Baseball team.” The monthly insert “Crónicas de los Astros” will contain information about schedules, player profiles, promotions, special ticket packages and many other topics. “It’s great to be able to provide comprehensive information about the Astros’ roster and games, free of charge, to Houston’s Spanish-speaking public,” continued Rumbo’s Vincent.
Rosi F. Hernández, Vice President of Market Development for the Astros, added, “The Houston Astros are proud to once again partner with Rumbo for the fifth consecutive season. Rumbo has always been one of the top-rated Spanish language publications in the city, and the Astros are excited about renewing this relationship. With Rumbo’s circulation increase, the Astros anticipate reaching a larger fan base within the fast-growing Houston Hispanic market, and to once again promote that Major League Baseball is the most entertaining and most affordable stadium experience when compared to the NHL, the NBA and the NFL.”
Rumbo serves the Houston market, which is the 4th-largest Hispanic market in the United States with a distribution of 100,000 weekly copies. There are approximately 2.1 million Hispanics in Houston, more than half of which are foreign born, Spanish-language-dominant individuals.
ABOUT RUMBO DE HOUSTON
Rumbo de Houston (www.rumbonet.com) is the largest provider of high-quality newspaper content in the city of Houston, distributing 100,000 copies weekly. Rumbo is a subsidiary of impreMedia (www.impre.com). ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Mobile and Print and encompass 27 properties, including the portal www.impre.com and its McClatchy partners. 35% of all U.S. Hispanic adults use an impreMedia product. The company is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total and representing 63% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: www.impremedia.com ImpreMedia portals and publications websites include: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, http://www.rumbonet.com, www.vistamagazine.com, and www.contigola.com.
CONTACTS:
Rumbo de Houston: Bill Vincent at 713.579.3750, or bill.vincent@rumbonet.com
Houston Astros: Chris Hunsaker at 713.259.8963, or chunsaker@astros.com
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