Brian Baase Named General Sales Manager for La Raza
Chicago, IL (February 22, 2008) - La Raza, the largest Spanish-language newspaper in Chicago and part of impreMedia, the No.1 Hispanic News and Information company in the U.S. in online and print, today announced the appointment Brian Baase as the General Sales Manager.
“We are very excited about this new opportunity for Brian since he brings a solid knowledge of the Chicago Hispanic Market, proven leadership skills and an extensive background in sales,” said Ruben Keoseyan, Publisher and CEO of La Raza.
Mr. Baase’s new responsibilities will include full oversight of all sales areas within La Raza including classified advertising, local and national sales and will report directly to Mr. Keoseyan. Most recently Mr. Baase, served five years as national sales representative at La Raza newspaper. Prior to that role, he worked in sales and marketing for Lynn Marketing Group in Chicago. Mr. Baase has a Masters degree in marketing from The University of Wisconsin in Whitewater.
“La Raza has a 38-year history of serving the Hispanic community of Chicago. I feel my experience and contacts locally and nationally will be instrumental in strengthening and growing our partnerships with current and new advertisers,” said Brian Baase, General Sales Manager.
About La Raza Newspaper:
La Raza is the number one Spanish-language newspaper in Chicago with an audited circulation of more than 190,000 copies according to Certified Audit Circulation. It is also among the largest Sunday Hispanic newspapers in the United States. La Raza has been recognized by the National Association of Hispanic Publications as the "Best Spanish Language Weekly" five times over the past decade and was named by Editor & Publisher as one of "Ten That Do It Right." La Raza is also an impreMedia company.
About impreMedia:
ImpreMedia is the No. 1 Hispanic news and information company in the United States in online and print. ImpreMedia is also the nation’s largest Hispanic newspaper publisher with publications reaching 17 markets representing 66% of the U.S. Hispanic population. For more information, visit our website at: www.impremedia.com.
For more information contact:
Ruben Keoseyan, Publisher and CEO of La Raza at 773-273-2910 or ruben.keoseyan@laraza.com.
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