La Opinión Hires Andres Fuentes as Vice President of Sales
Los Angeles, CA (February 16, 2007) ― La Opinión, the leading Spanish-language newspaper in the United States, announces today that Andres Fuentes has joined the company as Vice President of Sales. Mr. Fuentes will be responsible for overseeing La Opinión’s advertising sales organization including Local Retail, National, Online, Integrated sales and New Business Development. Additionally, he will work with ImpreMedia corporate sales in building out cross-market integrated sales programs.
“Andres brings enormous dynamism and a proven track record to La Opinión,” stated Monica Lozano, Publisher & CEO of La Opinión. “His experience in cross platform sales is critical to our organization as we diversify the scope and product mix to meet customer expectations and sustained revenue growth.”
Mr. Fuentes was most recently the General Sales Manager at Univision Radio’s KLVE-FM and KTNQ-AM having been with Univision for seven years. KLVE-FM is one of the largest radio stations in the Univision Radio Network that consistently ranks in the top 5 according to Arbitron in the Los Angeles Market. He is no stranger to La Opinión where he worked as the General Manager of La Opinión Para Ti, a home delivered publication co-produced in partnership with the Los Angeles Times in the mid- 1990’s.
Mr. Fuentes is a graduate of the Universidad de Chile, Santiago, Chile, and will report to Monica Lozano, Publisher and CEO of La Opinión.
About La Opinión
La Opinión is the leading Spanish-language daily newspaper in the country, distributing 124,000 copies throughout the five-county Southern California area and reaching over 482,000 readers on a daily basis. La Opinión was founded in 1926 to provide daily news and information to a Hispanic population that has grown to become the nation's largest. In 2000, La Opinión Digital was launched, creating not only an online publication of the newspaper, but also a premier Spanish-language website. La Opinión is owned and operated by ImpreMedia LLC, the leading print and online Spanish-language news publisher in the United States. ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinión and La Opinión Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, the leading Spanish language newspapers in their respective markets. ImpreMedia also distributes La Vibra, the premier weekly entertainment publication for young urban Latinos in six key Hispanic markets and Vista Magazine, the dual language magazine in 22 Top U.S. markets.
To learn more about La Opinión and ImpreMedia, visit http://corp.laopinion.com and www.impremedia.com.
Contact: J. Alex Gomez, Corporate Director, Marketing
Phone: 213-896-3266
e-mail: alex.gomez@impremedia.com
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