ImpreMedia Announces the Appointment of Carlos Mauricio Olea as Corporate Accounts Manager

New York, NY (February 15, 2005) - ImpreMedia today announced the appointment of Carlos Mauricio Olea as Corporate Accounts Manager for ImpreMedia effective immediately. Olea, currently Associate Publisher of La Raza, will continue in that role and expand his responsibilities to serve as Corporate Accounts Manager for ImpreMedia, La Raza's parent company.

"Carlos is a seasoned executive whose creative and innovative approach to advertising programs has brought about powerful results for advertisers. He understands the needs of national advertisers from a wide variety of industries." said Erich Linker, Sr. VP of National Advertising. "We plan to leverage his knowledge and success across all ImpreMedia properties."

Robert Armband, Publisher of La Raza continued, "Carlos has done a remarkable job building advertising revenue. As a result of his efforts, La Raza has experienced substantial gains in advertising revenue year over year. In addition, he was instrumental in La Raza winning numerous awards including the Newspaper Services of America Print Vision Award."

Carlos Mauricio Olea joined La Raza in 1992 as an Account Executive and two years later was promoted to National Account Manager. Subsequently, Olea was promoted to General Sales Manager, overseeing all aspects of the sales department. In December 2003 he was named Associate Publisher of La Raza. He hails from Buenos Aires, Argentina.

"With the #1 newspapers in the top three Hispanic markets, ImpreMedia provides marketers a solid advertising solution," said Olea. "I am excited about working with advertisers who want to reach the growing Hispanic market."

About ImpreMedia
ImpreMedia is the leading publisher of Spanish language newspapers in the US. The company publishes El Diario La Prensa in New York, La Opinión in Los Angeles and La Raza in Chicago, the #1 Spanish language newspapers in the top three Hispanic markets in the country.