ImpreMedia
Agrees to Acquire Hoy New York from Tribune Company
Acquisition will expand ImpreMedia's Leading Presence in New
York
New
York, N.Y. (February 12, 2007) - ImpreMedia, LLC, the nation's
leading Spanish-language newspaper and online news publisher,
announced today it has agreed to acquire Tribune Company's
New York publication, Hoy, and its related weekend
publication in New York, Fin de Semana. The pending
acquisition does not include the Hoy publications in Los Angeles
and Chicago.
ImpreMedia
is the owner of New York's El Diario La Prensa; the
nation's fastest growing paid major daily newspaper according
to the ABC Fas-Fax released in September 2006. In fact, the
combined circulation of El Diario La Prensa and Hoy
New York over the past 10 years has more than doubled,
with an 8% compounded annual growth rate. This growth underlies
ImpreMedia's strong readership and advertising revenue growth,
both of which are significantly higher than those of mainstream
publishing companies.
ImpreMedia
is purchasing Hoy New York from Tribune Company (NYSE:
TRB), one of the nation's top media firms. Terms were not
disclosed.
Serving
the New York Hispanic Community
John Paton, Chairman & CEO of ImpreMedia, LLC said, "This
is one of our most important announcements to date. By adding
Hoy New York, we will increase our readership in New
York - the nation's second largest Hispanic market to 478,393."
With the acquisition of Hoy New York, ImpreMedia will
have a strong combination of free and paid dailies in the
New York market. In addition to New York's El Diario La
Prensa, the nation's oldest Spanish language newspaper,
which has an ABC-audited daily paid circulation of 50,105
and Scarborough-measured daily readership of 266,812, ImpreMedia,
also owns the weekend paper El Diario Contigo, which
is CAC-audited and distributed to nearly 200,000 households
in high-density Hispanic zip codes throughout the New York
metropolitan area.
Hoy
New York is a free daily newspaper published Monday through
Friday with a CAC-audited circulation of 56,207. Fin de
Semana New York is published every Saturday and has a
distribution of 54,934.
Based
on Scarborough research, the combined readership of Hoy
New York and El Diario La Prensa will allow ImpreMedia
to deliver nearly twice the number of Spanish-preferred adults
as New York's leading Spanish-language TV station, owned by
Univision, and nearly three times more than New York's leading
Spanish-language radio station.
Driving
Growth in National and Local Sales
"The
addition of Hoy New York to the ImpreMedia national
sales network will significantly increase our penetration
of the New York Hispanic market," said Erich Linker,
Senior Vice President of Sales for ImpreMedia. "It will
expand our overall national reach and make our sales proposition
even more compelling."
This
announcement comes on the heels of ImpreMedia's announcement
in December that Ford Motor Company is using ImpreMedia's
integrated media solutions offering to promote the launch
of their new crossover vehicle, the EDGE, in a 36-week multi-media
multi-market campaign.
"The
concept that ImpreMedia brought to us was completely on strategy
- it aligned to priority geographic markets for the crossover
segment where the Ford EDGE will compete, it connected with
our target customer passion points and was a cross-media platform,
which is how our customer consumes media," stated Dave
Rodriguez, Multicultural Marketing Manager for Ford. "Being
able to tap these multi-tiered assets of ImpreMedia allows
us to deliver on our objectives with a media partner that
provides a complete media experience for consumers. It was
a totally unique package on many fronts."
About ImpreMedia:
ImpreMedia is the #1 Spanish language newspaper and online
news publisher in the United States. ImpreMedia's publications
include El Diario La Prensa and El Diario Contigo
in New York, El Mensajero in the San Francisco Bay
area, La Opinión and La Opinión Contigo
in Los Angeles, La Prensa in Orlando and Tampa and
La Raza in Chicago, the leading Spanish language newspapers
in their respective markets. ImpreMedia's titles also include
La Vibra, the premier weekly entertainment publication
for young urban Hispanics, with a circulation of 534,000 in
six key Hispanic markets, and Vista Magazine, the dual
language magazine distributed in 31 newspapers with one million
copies across 23 U.S. markets. ImpreMedia provides marketers
with effective multi-platform solutions in print and online
to reach the rapidly growing and influential Hispanic market.
For more information, visit our website at: www.impremedia.com
Contact:
J. Alex Gomez
Phone: 213-896-3266
Mobile: 323-533-6248
e-mail: alex.gomez@impremedia.com
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