Target and ImpreMedia's La Opinión in Multi-Year Partnership
New York, NY (January 19, 2007) – ImpreMedia, the #1 Spanish-language newspaper and online publisher announced today that its flagship publication, La Opinión, has reached a multi-year partnership with Minneapolis-based Target Corporation. While terms remain confidential, the partnership calls for Target inserts to be placed in La Opinión, ImpreMedia’s Los Angeles daily newspaper and La Opinión CONT!GO, its home-delivered weekend newspaper with a 52-week schedule over the next 3 years. La Opinión, founded in 1926, is the #1 Spanish-language newspaper in the United States.
”We are extremely proud of the fact that Target has selected us as a partner in reaching the Hispanic consumer,” stated Monica Lozano, Publisher and CEO, La Opinión. “This multi-year contract is recognition of the tremendous strength the editorial and distribution capabilities of our products.”
La Opinión has an average daily circulation of 123,885 in Los Angeles and boasts a daily audience of 482,189 according to Scarborough Research. La Opinión CONT!GO is distributed weekly to 255,091 households in Hispanic targeted zip code blocks and has a weekly readership of 342,090 according to the Circulation Audit Corporation.
“I am very pleased to continue Target's partnership with La Opinión and our media products, and look forward to serving their marketing needs for years to come,” stated Scott Adams, Sr. National Account Executive at La Opinión, who received Target's 2006 Sales Rep of the Year Award and worked with Target on making the partnership come to fruition. “We continue to work on innovating ideas for our clients and this is a beginning of a multi-faceted strategy we are developing for Target.”
Recently named one of the top brands of 2006 for their commitment to serving all guests at their stores, Target operates 96 stores in the Los Angeles DMA, the largest Hispanic
market in the country.
About ImpreMedia
ImpreMedia is the #1 Spanish language newspaper and online news publisher in the United States. ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinión and La Opinión Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, the leading Spanish language newspapers in their respective markets. ImpreMedia also distributes La Vibra, the premier weekly entertainment publication for young urban Latinos in six key Hispanic markets and Vista Magazine, the dual language magazine in distributed in 34 newspapers across 23 U.S. markets. ImpreMedia provides marketers with effective multi-platform solutions in print and online to reach the rapidly growing and influential Latino market.
About Target
Minneapolis-based Target serves guests at 1,494 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE: TGT) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.
Contacts: J. Alex Gomez – Corporate Director, Marketing – 213-896-3266
Target Media Relations – 612-696-3400
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