ImpreMedia Announces the Appointment of Hugo Hernandez as National Automotive Sales Manager
New York, N.Y. (January 6, 2006) – ImpreMedia, LLC, the nation's leading publisher of Spanish language newspapers, announced today the appointment of Hugo Hernandez to the position of National Automotive Sales Manager.
"Hugo has been the National Automotive Representative for La Opinión for several years. In 2005 we expanded his responsibilities to include serving as the ImpreMedia Category Team Leader for National Automotive. Hugo took on the challenge with tremendous zeal and in a short time he achieved tremendous growth in advertising revenue. He has developed innovative programs for companies such as Chrysler, Jeep, and Kia which now serve as a portfolio of best practices that demonstrate the creativity that our company is capable of achieving. Furthermore, he has been extremely effective in sales efforts across the markets we serve: Los Angeles, New York, Chicago and San Francisco," said Erich Linker, Sr. VP of Sales for ImpreMedia.
As National Automotive Sales Manager for ImpreMedia, Mr. Hernandez will oversee all national automotive accounts, including dealer associations, for all ImpreMedia newspapers. He will set the direction for the sales process and ensure the use and development of best practices. In addition, he will take a central role in managing our relationship with Metro Suburbia in Detroit and work to continue to grow ImpreMedia’s presence and sales efforts in that important market.
Hugo joined La Opinión on April 2003. He is a graduate of University of California Los Angeles, CA. Prior to La Opinión he worked for Accento Publishing and TradingMarkets.com.
About ImpreMedia
ImpreMedia is the leading publisher of Spanish language newspapers in the U.S. The company publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco Bay Area, La Opinión and La Opinión Contigo in Los Angeles and La Raza in Chicago, the number one Spanish language newspapers in each of their respective markets.
Contact:
Mary Zerafa: (213) 896-3600
