ImpreMedia Network Reaches over 9 Million U.S. Hispanics in
Print and Online in a Month

New York, NY (January 2, 2007) ― ImpreMedia, the #1 Spanish-language publisher in the U.S. now reaches over 9 million Hispanics with its publications and online network. On the heels of its acquisition of Vista Magazine last month, ImpreMedia now reaches 7,555,561 Hispanics through its print publications and 1,818,019 monthly unique visitors through its online properties for a total reach of nearly 9.4 MM Hispanics monthly. (See chart below.)

Publication / Market	Frequency	Readership & Impressions: Monthly* and Online Products
La Opinión - Los Angeles	Daily	873,625
La Opinión Contigo - Los Angeles	Weekly	1,444,964
El Diario La Prensa - NY	Daily	508,600
El Diario Contigo - NY	Weekly	936,704
La Raza - Chicago	Weekly	274,133
El Mensajero - San Francisco	Weekly	630,300
La Prensa - Orlando & Tampa	Weekly	86,235
Vista Magazine - 23 Markets	Monthly**	2,801,000
ImpreMedia Digital - Online	Monthly***	1,818,019
Total Hispanic audience		9,373,580
* Four ads each in ImpreMedia's Daily and Weekly publications; **One Ad in Vista Magazine; ***One Banner ad in ImpreMedia Digital sites
Reporting Sources: Readership Sources for Daily and Weekly Products: Measured by Scarborough Research 2006 R1 (LA, NY, CH, OR): La Opinion, El Diario La Prensa, La Raza and La Prensa Reported by CAC, distribution and readership verification study combined with most recent audit: La Opinion Contigo (November 2005); El Diario Contigo (December 2005); El Mensajero (February 2006) Monthly Products: Vista: Simmons Prototype Study 2005 Online: Total monthly unique visitors for all ImpreMedia sites combined, November 2006; La Opinion and El Diario La Prensa (Web Trends), La Raza (Back Office), El Mensajero (Webalizer), La Prensa (Internal Server) and Vista (Webalizer).

”This is testament to the work we have been doing to create value for our shareholders and advertisers alike,” stated John Paton, Chairman and CEO of ImpreMedia. “We continue to refine our competitive edge and the strength is in the audience numbers we deliver.”

“The ImpreMedia network continues to extend its national power and reach into the Hispanic marketplace. An advertiser has the ability with one call to run a high impact brand message to reach millions of Hispanic consumers or a highly targeted one to a single market! We now provide more option, and more solutions,” said Erich Linker, Senior VP, National Sales.

ImpreMedia’s Audience Insights Team worked with both Scarborough Research and the Certified Audit of Circulations (CAC) to provide a clear methodology to aggregate its print reach over one month. The analysis is based on one ad per week in its dailies and weeklies, plus Audience Insights considered one ad in its monthly Vista Magazine, and online impressions reaching one month of unique online visitors based upon the reported online measurement sources. The Scarborough reach analysis displays an unduplicated audience across all ImpreMedia print assets analyzed and the addition of the online impressions.

About ImpreMedia
ImpreMedia is the #1 Spanish language newspaper and online news publisher in the United States. ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinión and La Opinión Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, the leading Spanish language newspapers in their respective markets. ImpreMedia also distributes La Vibra, the premier weekly entertainment publication for young urban Latinos in six key Hispanic markets and Vista Magazine, the dual language magazine in distributed in 34 newspapers across 23 U.S. markets. ImpreMedia provides marketers with effective multi-platform solutions in print and online to reach the rapidly growing and influential Latino market.

Contact:
Erich Linker – Senior VP, Sales – 212-807-4781
J. Alex Gomez – Director, Corporate Marketing – 213-896-3266

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