El Diario La Prensa (Daily)
The country's oldest Spanish language newspaper,
  founded in 1913.
#1 Hispanic daily in New York, the 2nd largest U.S.
  Latino market.*
51,251 daily circulation.**
294,769 daily readers and 676,570 unique readers each week.***
Source: *Synovate 2006, **September 2006 ABC Audit Report, ***Scarborough
Research 2007 R1, NY.
   

El Mensajero (Sunday)
San Francisco's #1 Spanish language newspaper,
  founded in 1987.

Serves the 6th largest U.S. Latino market, San Francisco Bay
  Area (San Francisco, Oakland and San Jose).*
110,425 weekly circulation in the Bay Area.**
157,580 weekly readers.***
Source: *Synovate 2006, **June 2007 CAC AR. ***CAC Audit, June 2006 & CAC Distribution/ Verification Study, Nov. 2005.

   

Hoy Nueva York Fin de Semana (Saturday)
Weekend saturation product that provides entertaining and   relevant content that Latinos are looking for on the weekends.
59,996 weekly circulation.*
172,031 weekly readers.**
Source: *Self-reported distribution, July 2007 (pending audit report). **Scarborough Research 2007 R1.

   

Hoy Nueva York (Mon-Fri)
Colorful and energetic tabloid distributed in densely populated    Latino areas of New York, founded in 1998.
41,014 daily (Mon-Fri) average circulation.*
238,637 daily (Mon-Fri) average readers.**
Source: *Self-reported distribution, July 2007 (pending audit report). **Scarborough Research 2007 R1.

   

La Opinión (Daily)
The nation's #1 Spanish language daily newspaper,
  founded in 1926.
Serves the largest U.S. Latino market, Los Angeles.
120,750 daily circulation.*
520,397 daily readers and 1,760,802 unique readers each week.**
Source:*March 2007 ABC Audit Report, **Scarborough Research 2007 R1, LA.            

   
La Opinión Contigo (Weekend)
Free, targeted, home delivered publication, launched in 2005.
Distributed to 5 high density Hispanic areas: East Los Angeles,
  Huntington Park, Montebello/El Monte, San Fernando Valley
  and Santa Ana.
Distributed to 255,091 homes + 4,012 additional copies through
  100 racks.*

348,795 weekly readers.**
Source:*June 2007 CAC Audit Report, **CAC Audit, June 2006 & CAC Distribution/ Verification Study, Nov. 2005.            
   
La Prensa (Thursday).
Central Florida's leading Spanish language newspaper,
  founded in 1981.
44,399 weekly distribution in Orlando and Tampa.*
45,296 weekly readers.**
Source:*June 2007 CAC Audit Report. , **Scarborough Research 2007 R1, ORL.          
   
La Raza (Sunday)
Chicago’s #1 Spanish language newspaper, founded in 1970.
Serves the 4th largest U.S. Latino market.*
198,199 weekly circulation.**
165,333 unique readers each week.***
Source:*2006 Synovate, **June 2007 CAC Audit Report, ***Scarborough Research 2007 , R1 CHI.
   
La Vibra (Thursday)
The premier Latino entertainment weekly, launched in 2001.
536,974 weekly circulation.
Source: Latest audit reports from host newspapers.
   
RUMBO network (Friday)
Texas’s No.1 Spanish-language newspaper network founded in 2004, with newspapers in Houston, San Antonio and the Rio Grande Valley, three of the nation’s top 10 Hispanic DMA’s.
RUMBO network: 100,000 weekly circulation* and 102,250 weekly readership**.
     RUMBO Houston: 50,000 weekly circulation and 40,000
      weekly readership.

     RUMBO San Antonio: 25,000 weekly circulation and 31,500
      weekly readership.

     RUMBO Rio Grande Valley: 25,000 weekly circulation and
      30,750 weekly readership.

Source: *Self-reported distribution, Dec. 2007. **Readership was estimated by ImpreMedia to reflect the cuts in circulation and based on Scarborough 2007 R2 audience.
   
Vista magazine (Monthly)
Most read, dual-language, general interest magazine among   Hispanics, founded in 1985.
947,600 monthly circulation (73% of our circulation is within the   top 10 Hispanic markets)*
2,791,000 readership.**
Source: *Self-reported distribution, Nov. 2007 (pending audit report). **Simmons Custom Research Fall 2006 – Vista Prototype.
   
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