Our Audience

Brands

La Opinión is the leading Spanish-language daily newspaper in the country, reaching 2 million readers monthly in print and online. La Opinión was founded in 1926 in Los Angeles to provide daily news and information to a Hispanic population that has grown to become the nation’s largest, its audience is active, involved and engaged. In 2012, La Opinión was awarded Gold for Outstanding Spanish Daily by the National Association of Hispanic Publications, 2012 Jose Marti Publishing Awards.

Customer Care
(213) 622-8332

The Newsroom
(213) 896-2161
laopinion@impremedia.com

Advertising
(213) 896-2300

Listings: Classifieds,
and Announcements:
(213) 891-9191 and (800) 626-8332

Legal Notices:
(213) 896-2260

Subscriptions
(213) 896-3278

El Diario’s exceptional content connects and engages communities.
Founded in 1913, El Diario/La Prensa is the longest publishing Spanish-language daily newspaper in the United States. Since its inception as a small publication in Lower Manhattan named La Prensa, the newspaper has grown into one of the largest and most influential Latino media outlets in the nation. In 1963, it merged with El Diario de Nueva York, forming El Diario/La Prensa, as it is known nowadays. Keeping up with the new century, the newspaper is now a state-of-the-art multimedia operation that includes print, digital, and other platforms.

Customer Care
(212) 807-4600

The Newsroom
(212) 807-4787
metro@eldiariony.com

Advertising:
(212) 807-4623

Listings, Classifieds,
Notices and Announcements
(212) 807-4718

Subscriptions
(212) 807-4741

Hispanics turn to La Raza as the most respected Spanish-language information source in Chicago.
Founded in 1970, La Raza has been in the market for over four decades providing Chicago Latinos with the best source of information on local, national and international news. La Raza is the #1 Spanish language publication in Chicago and has the highest readership among Hispanic publications in the Chicagoland area. La Raza prides itself in being the ultimate source for information and cultural connection for Chicago Hispanics.

Customer Care
(312) 870-7000
jimena.catarivas@laraza.com

Advertising
(312) 870-7024

The Newsroom
(312) 870-7043
agenda@laraza.com

Listings: Classifieds,
Notices and Announcements

(312) 870-7000

Subscriptions
(312) 870-7024

La Prensa is the oldest Hispanic Media in Central Florida, it delivers unsurpassed journalism in both online and print to Florida Hispanics. La Prensa connects you to Florida’s dynamic Hispanic community as the premier newspaper for and by Hispanics.

Customer Care
(407) 767-0070 Ext. 122
julia.torresvallellanes@laprensaorlando.com

The Newsroom
(407) 767-0070 Ext. 105
iza.montalvo@laprensaorlando.com

Advertising
(407) 767-0070 Ext. 104
elio.aguilar@laprensaorlando.com

Listings: Classifieds,
Notices and Announcements

(407) 767-0070 Ext. 142
rosario.toro@laprensaorlando.com

Subscriptions
(407) 767-0070 Ext. 142
rosario.toro@laprensaorlando.com

RUMBO, a tradition of excellence that lives online.
Houston is one of the largest and more diverse Hispanic markets in the USA, and RUMBO has a rich history of serving our readers and advertisers with the best Spanish content in the area. RUMBO website has a significant presence among other digital media outlets in Houston and offers the best of Impremedia’s unique contents and innovation.

Customer Care
editorial@rumbonet.com

Advertising
(713) 579-3700

The Newsroom
(713) 579-3780

Flashpik.com, is the country’s first celebrity photo-based website for the U.S. Hispanic millennial market that features global celebrity content. Flashpik.com was created with the user in mind and was designed to keep audiences entertained with light and clever, curated content. The site also enables fans to engage through a fun interactive tool that allows them to voice their opinions on the photos.

General Editorial Contact
flashpik@impremedia.com

General Editorial Contact paratimujer@impremedia.com

General Editorial Contact

paratimujer@impremedia.com

This is Impremedia’s extended reach solution. The IMPOWER Publishers Group enables you to reach a strong, informed and influential audience with some of the industry’s most respected Latino brands. IMPOWERyour reach with US Latinos across premium sites and innovative advertising solutions.

General Contact
impower@impremedia.com

With over 100 years in the marketplace, impreMedia has grown to understand the US Hispanic audience like no other company.
We provide our audience and partner brands with relevant and engaging content that connects to culture.
As the market has evolved, so have we. First, we created a network of market-leading media properties and initiatives that reach over 30 MILLION Hispanics yearly.
Now with the recent launch of IM Studio ñ-an in-house Marketing Solutions division with the soul of a publisher-we develop brand-centric, customized opportunities through own-able & shareable content to meet the needs of clients looking to reach the evolving US Hispanic audience.

ESPN Deportes La Revista is the only Spanish-language sports magazine dedicated to the avid U.S. Hispanic fan that brings men, sports and lifestyle together.

Group Publisher
jeffrey.duque@impremedia.com
Office: (212) 807-4659

Ad Traffic
carolina1.villanueva@laopinion.com
Office: (213) 896-2031

Careers

Please check our open positions.
If you see a position
that interests you, click here to
let us know how you can make a
difference at impreMedia.


Audience Development ManagerBrooklyn, NY

Responsibilities
  • Based on web analytics, develop quality audience/traffic plans and tactics that support editorial teams to identify trends, opportunities and understand optimal reader journeys
  • Focus on social media audience development, based on key success metrics, to ensure a scalable approach to driving the right audience
  • Regular interface with all internal constituents in Sales, Editorial and Product Development
  • Build and keep updated a tracking dashboard and reports to track our content performance and audience engagement
  • Through interaction with the above-mentioned constituents and tactics, develop audience based solutions
  • Project manage these audience development solutions, and all associated components, from inception to successful completion
  • In conjunction with stakeholders, develop medium to ... Learn More

Responsibilities

  • Based on web analytics, develop quality audience/traffic plans and tactics that support editorial teams to identify trends, opportunities and understand optimal reader journeys
  • Focus on social media audience development, based on key success metrics, to ensure a scalable approach to driving the right audience
  • Regular interface with all internal constituents in Sales, Editorial and Product Development
  • Build and keep updated a tracking dashboard and reports to track our content performance and audience engagement
  • Through interaction with the above-mentioned constituents and tactics, develop audience based solutions
  • Project manage these audience development solutions, and all associated components, from inception to successful completion
  • In conjunction with stakeholders, develop medium to long-term plan to ensure continued traffic growth by targeting and converting desired audience and industry sectors
  • Develop a deep knowledge of content strategy to attract relevant audience/traffic to selected channels and sections
  • Work with content to define and implement the best format and publishing strategies to gain audience and get more engagement
  • Support the content advertising and sponsorship initiatives to get the best audience response
  • Drive engagement optimization through relevant social and mobile channels
  • Ensure accurate audience/traffic growth targets are developed and successfully met
  • Identify user trends and provide recommendations on user segmentation/profiling/engagement
  • Provide accurate and detailed reporting for management and stakeholders.

Qualifications

  • 3-5 years experience in audience development or online marketing within the digital landscape
  • Experience working with Google Analytics and real time tracking tools like Chartbeat, Parse.ly or similar
  • A/B test knowledge is a big plus
  • Must have working, in-depth experience of developing audience/industry segments.
  • Proven track record of running strong search programs and driving incremental traffic growth through agreed audience/industry segments
  • Solid understanding of mobile and social channels
  • Experience working with Sales, Editorial and Product teams
  • Customer-focused, with excellent written and verbal communication, networking and negotiation skills
  • Ability to think and act pan-regionally
  • Extremely detail-oriented and well-organized
  • Strong problem-solving and communication skills
  • Self-motivated, detail-oriented and analytical
  • Ability to work efficiently and effectively in a high-paced environment and under tight deadlines
  • Fluent in Spanish

 

Send us your resume to: careers@impremedia.com

Senior Ad Operations ManagerBrooklyn, NY

Responsibilities
  • Manage all functions of Ad Operations and Indirect Revenue Generation including, but not limited to, sales planning, through campaign setup, to ongoing campaign optimization to help achieve client and company goals
  • Manage tech support resources, troubleshoot critical campaign issues and document learnings in the Ad Operations knowledgebase
  • Evaluate and enhance Sales and Ad Operations workflow and best practices
  • Lead and communicate critical updates on all aspects of AdOps responsibilities and initiatives: Setup, Trafficking, Troubleshooting and Vendor Certifications
  • Coordinate and plan for AdOps staff trainings, development, ... Learn More

Responsibilities

  • Manage all functions of Ad Operations and Indirect Revenue Generation including, but not limited to, sales planning, through campaign setup, to ongoing campaign optimization to help achieve client and company goals
  • Manage tech support resources, troubleshoot critical campaign issues and document learnings in the Ad Operations knowledgebase
  • Evaluate and enhance Sales and Ad Operations workflow and best practices
  • Lead and communicate critical updates on all aspects of AdOps responsibilities and initiatives: Setup, Trafficking, Troubleshooting and Vendor Certifications
  • Coordinate and plan for AdOps staff trainings, development, and resource allocation
  • Serve as a point of escalation for both technical support within AdOps, as well as operational and workflow issues with other internal teams
  • Operational Readiness Planning – play a key role in providing feedback and guidance on new direct and indirect revenue initiatives, product roll-outs and technical capabilities
  • Continually scope, develop, evaluate, and improve processes and tools to improve day-to-day operations and efficiencies
  • Serve as point of contact for IMPOWER network for setup of new partners and working with existing ones to develop revenue opportunities and relationship improvement
  • Identify, document and track AdOps best practices, as well as publisher and vendor nuances
  • Develop preventative strategies following day-to-day resolutions, when applicable
  • Use key learnings from tech support cases to facilitate cross-team knowledge sharing initiatives
  • Track and provide insightful data on Monthly Team KPIs to Senior Management

Qualifications

  • 5-7 years of experience working with online video ad technology (i.e. platforms, products, and monetization)
  • Bachelors Degree education level
  • At least 3 years of experience in building, mentoring and managing teams
  • Knowledge of common ad serving systems, such as Google DFP, AppNexus, OpenX, as well as video delivery standards (i.e. VAST, VPAID, etc.)
  • A deep understanding of the principles of ad serving, analytics, programmatic, RTB / DSPs / SSPs / DMPs
  • Passion for display and video advertising technology
  • Articulate and understand industry trends and solutions
  • Great organizational skills and ability to handle multiple tasks simultaneously
  • Ability to work quickly and accurately in a fast-paced environment
  • Quick learner of new technologies
  • Bilingual in English and Spanish (not required but preferred)

Senior Online Marketing ManagerBrooklyn, NY

Responsibilities
  • Manage and oversee all functions of Online Marketing including but not limited to, SEM and paid acquisition, email marketing, and audience development through social media to help reach achieve company goals and KPIs
  • Manage a successful lead/opportunity acquisition strategy across SEM and other paid acquisition channels
  • Own the email marketing function from end-to-end including copy, creation, sending, list segmentation and measurement of results
  • Manage digital marketing deliverables; work with external approved agencies and vendors as needed
  • Manage the social media audience development strategy and regularly ... Learn More

Responsibilities

  • Manage and oversee all functions of Online Marketing including but not limited to, SEM and paid acquisition, email marketing, and audience development through social media to help reach achieve company goals and KPIs
  • Manage a successful lead/opportunity acquisition strategy across SEM and other paid acquisition channels
  • Own the email marketing function from end-to-end including copy, creation, sending, list segmentation and measurement of results
  • Manage digital marketing deliverables; work with external approved agencies and vendors as needed
  • Manage the social media audience development strategy and regularly interface with all internal constituents in Sales, Editorial and Product Development
  • Design and develop processes to monitor email KPIs including open rate, click through rate, conversion rate, revenue per send, revenue per campaign and others
  • Employ email best practices to minimize list decay and unsubscribes while increasing the productivity of each email send
  • Develop a testing strategy to continually optimize email newsletter performance
  • Research and make recommendations on the necessary technical tools and platforms required to effectively execute online marketing strategies
  • Collaborate with various internal teams including editorial to produce high quality paid and in-house promotional campaigns.
  • Produce timely reports and dashboards that provide corporate KPI’s on all platforms, analyzing and interpreting trends and providing actionable insights.
  • Work with Google AdWords, Bing Ads, Google Analytics, Google Tag Manager and other online marketing tools.
  • Stay abreast of current search engine trends, algorithms, and best practices.

 

Requirements

  • Bachelor’s degree in related discipline
  • 3-5 years experience developing digital marketing strategies including audience acquisition and user-based marketing
  • 2+ years experience with marketing automation tools such as Mailchimp, Campaign Monitor or AWEBER
  • Solid understanding of paid search platforms for account structure, bidding strategies, keyword targeting, and ad copy writing
  • Creative, analytical and logical, and ability to build relationships with different roles, departments, and colleagues at varying levels of position and location
  • Experience with data programs like Excel, Google Analytics, Google Tag Manager
  • Responsible for improving processes using various vendor and in-house technologies
  • Excellent business acumen, results-orientation, interpersonal and communication skills
  • Outstanding analytical skills with a demonstrated ability to leverage data to drive strategy and decision-making
  • Great attention to detail combined with the ability to prioritize and meet deadlines
  • Must be a passionate, results oriented person wanting to make a difference
  • Must be independent and comfortable working in a dynamic, evolving environment.
  • Fluent in Spanish

Online Marketing AnalystBrooklyn, NY

Responsibilities
  • Responsible for designing and implementing effective SEM and paid acquisition campaigns, including writing, geo-targeting, managing bid-rates and tracking
  • Researching keywords, analyzing their relevance and performing competitive analysis
  • Produce timely reports that provide corporate KPI’s on all platforms, analyzing and interpreting trends and providing actionable insights
  • Working with Google AdWords, Google Analytics, Google Tag Manager, BingAds, Facebook Ads and other paid acquisition tools
  • Working with Mailchimp, Campaign Monitor, AWEBER and other email marketing tools
  • Analyze marketing channels to drive ROI across SEM, Social, ... Learn More

Responsibilities

  • Responsible for designing and implementing effective SEM and paid acquisition campaigns, including writing, geo-targeting, managing bid-rates and tracking
  • Researching keywords, analyzing their relevance and performing competitive analysis
  • Produce timely reports that provide corporate KPI’s on all platforms, analyzing and interpreting trends and providing actionable insights
  • Working with Google AdWords, Google Analytics, Google Tag Manager, BingAds, Facebook Ads and other paid acquisition tools
  • Working with Mailchimp, Campaign Monitor, AWEBER and other email marketing tools
  • Analyze marketing channels to drive ROI across SEM, Social, and Email and help define channel attribution models
  • Establish marketing dashboards/reports for a variety of stakeholders including senior management that lead to actionable insights and recommendations and automate where possible
  • Regular interface with all internal constituents in Sales, Editorial and Product Development to develop quality audience/traffic plans and tactics to identify trends and opportunities through social and mobile channels
  • Other online marketing projects and duties as assigned by management

Qualifications

  • Minimum 2-4 years experience in digital marketing and analytics
  • Experience working with Google Analytics and Google Tag Manager
  • Experience working with Mailchimp, Campaign Monitor or AWEBER
  • Experience working with Sales, Editorial and Product teams
  • Customer service-centric with excellent written and verbal communication, networking and negotiation skills
  • Extremely detail-oriented and well-organized
  • Strong problem-solving and communication skills
  • Self-motivated, detail-oriented and analytical
  • Demonstrated ability to set goals, meet deadlines, and successfully manage multiple assignments
  • A/B test knowledge is a big plus
  • Fluent in Spanish

Contact

East Coast Headquarters
1 Metrotech Ctr. 18th Floor
Brooklyn, NY 11201
(212) 807-4600

 

West Coast Headquarters
915 Wilshire Blvd, Suite 800
Los Angeles, CA 90017
(213) 622-8332

 

Advertising & Sales
advertise@impremedia.com

 

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www.impremedia.com

915 Wilshire Blvd, Suite 800

Los Angeles, CA 90017

United States

privacy@impremedia.com