Read the previous issues of En Breve: • Social Media and Mobile Internet/ 2009 Hispanic Shopper/ Foreclosures Shown To Erode Stability, February 2010 • Portrait of Hispanics/ AOL Hispanic Cyberstudy/ IAB’s new Hispanic working group, January, 2010 • Hispanics in the news/ Hispanics buying private brands/ Latinos online, December, 2009 • Making the most of mobile/ Snapshot of Hispanic life/ Latino population after 2010 Census November, 2009 • Changing Pathways / Mobile and Online/ Preparing for Retirement October 2009 • Send Money Abroad/ Country of Origin/ The New Economic Reality/September 2009 • Census Data / Really Know Spanish/ Newspaper Advertising August 2009 • Hispanic Fact Pack/ Mexican Immigrants / Plans in Living Color July 2009 • Taking Control of Their Finances/ Embrace Biculturalism/ Hispanics Online June 2009 • Latino Children/ Through Boom and Bust/ Hispanics in 2010 Census May 2009 • U.S. Hispanic Internet Audience Growth/High Readership Loyalty/Multicultural Consumer Attitudes April 2009 • Top Ten U.S. Cities are Latino/Hispanic Internet Users are Avid Downloaders/Children More Likely to Dine With Their Parents March 2009 • Hispanics Go Online Monthly/thnic Consumers Hold $282 Billion in Purchasing Power/Hispanics are NASCAR Fans February 2009 • Economic Downturn/ Trust is Paramount/ Web-Based Marketing Overlooked/ January 2009 • Hispanic family caregivers / Hispanic Female Smokers / Latino Workers December 2008 • Latino Vote / Hispanic Marketing Trends / Latinos and Public Libraries November 2008 • Food Allergy Among U.S. Children / Minority Women-Owned Businesses / Latinos Account for Half of U.S. Population Growth October 2008 • An Older and More Diverse Nation / Hispanic Movie-goer / Hispanics and Health Care August 2008 • Hispanic Fact Pack 2008 / National Survey of Latinos / Naturalizations in the United States. July 2008 • Savvy Hispanic Consumers/ Hispanic Economy/ Hispanic Boomers, June 2008 • Hispanic Women / Ethnic and Political Identities / Latina and Latino Nurses, May 2008 • Influential Hispanic Consumers/ Redefining America / Hispanic Affinity and Network Groups , April 2008 •Hispanic Market Segmentation/ Online Technology Ownership/ Hispanic Customers for Life, March 2008 • Education Leads the Way / New Faces in New Places / Hispanic Business Owners, February 2008 • Latino Population / U.S. Internet Video / National Citizenship Coalition, January 2008 • Hispanic 2008 Election / Hispanic E-mail consumers / English usage, December 2007 • Gift Cards / New Hispanic Voters / Top 10 U.S. Surnames, November 2007 • Latino Homeownership /Latino Health Paradox/ Hispanic Consumers for Life, October 2007 • Old and New Media Use/ Saving Homes, Saving Communities/ Hispanic, Latino or Chicano?, September 2007 • Foreign-Born Latinos Make Progress /300 Counties Now ‘Majority-Minority’/ U.S. Hispanic Mobile Use, Revenues Up, August 2007 • 2007 Hispanic Fact Pack/Latinos’ Growing Clout/ iTunes Latino, July 2007 • Latina Entrepreneurs/ Hispanics are Tech-Savvy/Clicking with Hispanics Online, June 2007 • Minority Population Tops 100 Million/ Grocers Stock Shelves/ Home Developers, May 2007 • Marketing Target: Hispanics/ Hispanics, Higher Direct Mail Response/ Celebrate Multiculturalism, April 2007 • 15% Growth To Spanish Media/ Ring Tones and Latin Models/ Nickelodeon Taps into the Hispanic Market, March, 2007 • Number of Hispanic Online users/ Bilingual Employees/ Hispanic College Students, February, 2007 • Hispanic Ad Spending/MySpace Going Spanish/New Partnership NAA and NAHP, January 2007 • Spanish-Speaking Nannies / Term Hispanic Favored over Latino / Aging Population, December 2006 • Bilingual Toys/ Racial Classifications / Alternative Outlook, November 2006 • Election Coverage / Facts Behind The 300 million Reach / Latin Food , October 2006 • Hispanic Buying Power / Bicultural Identity / Technologically Advanced, September 2006 • Hispanic Market / Communicating to Hispanics / Strong Brand Loyalty, August 2006 • 2006 Hispanic Fact Pack / Women Migration / Minority Advertising, July 2006 • 43 Million U.S. Hispanics / 20 Million Online by 2010 / Best Hispanic Marketing, May 2006 • New York Leads Boom in Hispanic Business / Case Study: Wells Fargo, March 2006 • The Restaurant Study / Top 50 Corporations for Supplier Diversity, February 2006 • Hispanic Ad Spending Delivers Results / How Hispanics Buy & Use Technology, January 2006 • 2005 Los Pioneros Awards / Latin Spice, December 2005 • 47 Million Visit Newspaper Websites / Hispanics Travel November 2005 • Hispanic Casa Cyber Community / Growing Interest in Hispanic Homebuyer Market, October 2005 • Atlanta, DC, Wichita Are Emerging Hispanic Markets / Favorite Brands Among U.S. Hispanics, September 2005 • 2005 Hispanic Opinion Tracker / Latin American Banks Expand into U.S. Market, August 2005 • Spanish Language Here to Stay / Roper Hispanic Internet Survey, July 2005 • Ethnic Americans Focus of Multilingual Survey / Hispanic Business 500, June 2005 • Banking on the Untapped Hispanic Market / Keeping up with the Garcias, May 2005
Read the previous issues of En Breve:
• Social Media and Mobile Internet/ 2009 Hispanic Shopper/ Foreclosures Shown To Erode Stability, February 2010 • Portrait of Hispanics/ AOL Hispanic Cyberstudy/ IAB’s new Hispanic working group, January, 2010 • Hispanics in the news/ Hispanics buying private brands/ Latinos online, December, 2009 • Making the most of mobile/ Snapshot of Hispanic life/ Latino population after 2010 Census November, 2009 • Changing Pathways / Mobile and Online/ Preparing for Retirement October 2009 • Send Money Abroad/ Country of Origin/ The New Economic Reality/September 2009 • Census Data / Really Know Spanish/ Newspaper Advertising August 2009 • Hispanic Fact Pack/ Mexican Immigrants / Plans in Living Color July 2009 • Taking Control of Their Finances/ Embrace Biculturalism/ Hispanics Online June 2009 • Latino Children/ Through Boom and Bust/ Hispanics in 2010 Census May 2009 • U.S. Hispanic Internet Audience Growth/High Readership Loyalty/Multicultural Consumer Attitudes April 2009 • Top Ten U.S. Cities are Latino/Hispanic Internet Users are Avid Downloaders/Children More Likely to Dine With Their Parents March 2009 • Hispanics Go Online Monthly/thnic Consumers Hold $282 Billion in Purchasing Power/Hispanics are NASCAR Fans February 2009 • Economic Downturn/ Trust is Paramount/ Web-Based Marketing Overlooked/ January 2009 • Hispanic family caregivers / Hispanic Female Smokers / Latino Workers December 2008 • Latino Vote / Hispanic Marketing Trends / Latinos and Public Libraries November 2008 • Food Allergy Among U.S. Children / Minority Women-Owned Businesses / Latinos Account for Half of U.S. Population Growth October 2008 • An Older and More Diverse Nation / Hispanic Movie-goer / Hispanics and Health Care August 2008 • Hispanic Fact Pack 2008 / National Survey of Latinos / Naturalizations in the United States. July 2008 • Savvy Hispanic Consumers/ Hispanic Economy/ Hispanic Boomers, June 2008 • Hispanic Women / Ethnic and Political Identities / Latina and Latino Nurses, May 2008 • Influential Hispanic Consumers/ Redefining America / Hispanic Affinity and Network Groups , April 2008 •Hispanic Market Segmentation/ Online Technology Ownership/ Hispanic Customers for Life, March 2008 • Education Leads the Way / New Faces in New Places / Hispanic Business Owners, February 2008 • Latino Population / U.S. Internet Video / National Citizenship Coalition, January 2008 • Hispanic 2008 Election / Hispanic E-mail consumers / English usage, December 2007 • Gift Cards / New Hispanic Voters / Top 10 U.S. Surnames, November 2007 • Latino Homeownership /Latino Health Paradox/ Hispanic Consumers for Life, October 2007 • Old and New Media Use/ Saving Homes, Saving Communities/ Hispanic, Latino or Chicano?, September 2007 • Foreign-Born Latinos Make Progress /300 Counties Now ‘Majority-Minority’/ U.S. Hispanic Mobile Use, Revenues Up, August 2007 • 2007 Hispanic Fact Pack/Latinos’ Growing Clout/ iTunes Latino, July 2007 • Latina Entrepreneurs/ Hispanics are Tech-Savvy/Clicking with Hispanics Online, June 2007 • Minority Population Tops 100 Million/ Grocers Stock Shelves/ Home Developers, May 2007 • Marketing Target: Hispanics/ Hispanics, Higher Direct Mail Response/ Celebrate Multiculturalism, April 2007 • 15% Growth To Spanish Media/ Ring Tones and Latin Models/ Nickelodeon Taps into the Hispanic Market, March, 2007 • Number of Hispanic Online users/ Bilingual Employees/ Hispanic College Students, February, 2007 • Hispanic Ad Spending/MySpace Going Spanish/New Partnership NAA and NAHP, January 2007 • Spanish-Speaking Nannies / Term Hispanic Favored over Latino / Aging Population, December 2006 • Bilingual Toys/ Racial Classifications / Alternative Outlook, November 2006 • Election Coverage / Facts Behind The 300 million Reach / Latin Food , October 2006 • Hispanic Buying Power / Bicultural Identity / Technologically Advanced, September 2006 • Hispanic Market / Communicating to Hispanics / Strong Brand Loyalty, August 2006 • 2006 Hispanic Fact Pack / Women Migration / Minority Advertising, July 2006 • 43 Million U.S. Hispanics / 20 Million Online by 2010 / Best Hispanic Marketing, May 2006 • New York Leads Boom in Hispanic Business / Case Study: Wells Fargo, March 2006 • The Restaurant Study / Top 50 Corporations for Supplier Diversity, February 2006 • Hispanic Ad Spending Delivers Results / How Hispanics Buy & Use Technology, January 2006 • 2005 Los Pioneros Awards / Latin Spice, December 2005 • 47 Million Visit Newspaper Websites / Hispanics Travel November 2005 • Hispanic Casa Cyber Community / Growing Interest in Hispanic Homebuyer Market, October 2005 • Atlanta, DC, Wichita Are Emerging Hispanic Markets / Favorite Brands Among U.S. Hispanics, September 2005 • 2005 Hispanic Opinion Tracker / Latin American Banks Expand into U.S. Market, August 2005 • Spanish Language Here to Stay / Roper Hispanic Internet Survey, July 2005 • Ethnic Americans Focus of Multilingual Survey / Hispanic Business 500, June 2005 • Banking on the Untapped Hispanic Market / Keeping up with the Garcias, May 2005