ImpreMedia is proud to bring you En Breve, your intelligence brief on the U.S. Hispanic market and media. ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, publishing El Diario La Prensa, El Mensajero, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra, RUMBO de Houston, Vista Magazine and Hoy Nueva York online. In this issue, read about:

• Hispanics in the News: An Event-Driven Narrative
• FMI Report Says Hispanics Buying More Private Brands
• Between Two Worlds: How Young Latinos Come of Age in America
• Latinos Hard Hit By Economy But Cautiously Optimistic
• HACR Corporate Inclusion Index – Hispanics Still Underrepresented in Corporate America
• Latinos Online, 2006-2008: Narrowing the Gap
• FDIC National Survey Finds 19.3% of Hispanics Households are Unbanked
  

Hispanics in the News: An Event-Driven Narrative
"Hispanics are already the largest minority group in the United States—accounting for 47.4 million people or 15.8% of the total population—and that percentage is expected to nearly double by the middle of this century. As their population grows, so does the importance of how they are portrayed in the media. A study of more than 34,000 news stories that appeared in major media outlets finds that most of what the public learns about Hispanics comes not through focused coverage of the life and times of this population group but through event-driven news stories in which Hispanics are one of many elements."
Source: “Hispanics in the News: An Event-Driven Narrative”, Pewhispanic.org, December 2009. Complete PDF Report.

FMI Report Says Hispanics Buying More Private Brands
"Many Hispanic shoppers are buying more private brand products, a trend expected to continue in the future based on research by the Food Marketing Institute (FMI) Private Brands Group. In fact, the research found that 37 percent of Hispanic shoppers are purchasing more private brand products this year and 25 percent plan to buy more in 2010. "Hispanic people are discovering the value and quality of private brands. This is a welcome finding since food plays a central role in their culture," said Patrick Walsh, FMI vice president of industry relations and collaboration."
Source: “FMI Report Says Hispanics Buying More Private Brands”, Groceryheadquarters.com, December 2009.

Atlanta Latino and impreMedia Create Strategic Alliance ImpreMedia, the No. 1 U.S. online and print Hispanic news and information company in the United States, and Atlanta Latino Inc., a multiplatform Hispanic media company in Georgia, are joining forces in a new strategic alliance agreement. Under the new partnership, the two companies will share their content via print, online, TV and mobile platforms. This alliance will allow impreMedia to expand its footprint into Georgia, an important market for national advertisers. Read More: http://www.impremedia.com/press/pr20091210_atlantalatino.html

Between Two Worlds: How Young Latinos Come of Age in America
"Hispanics are the largest and youngest minority group in the United States. One- in-five schoolchildren is Hispanic. One-in-four newborns is Hispanic. Never before in this country's history has a minority ethnic group made up so large a share of the youngest Americans. By force of numbers alone, the kinds of adults these young Latinos become will help shape the kind of society America becomes in the 21st century. This report takes an in-depth look at Hispanics who are ages 16 to 25, a phase of life when young people make choices that-for better and worse-set their path to adulthood. For this particular ethnic group, it is also a time when they navigate the intricate, often porous borders between the two cultures they inhabit-American and Latin American."
Source: “Between Two Worlds: How Young Latinos Come of Age in America”, Pewhispanic.org, December 2009. Complete PDF Report.

Latinos Hard Hit By Economy But Cautiously Optimistic
“Latinos, hit harshly by the recession, close 2009 with mixed perceptions about their well-being and where the country is headed, but they are generally supportive of Obama and health care reform. Half of Latinos say that their families are making less income than last year, one in three is making the same, and only 1 in 7 are making more. These tough economic times appear to be hitting the hardest on older consumers, the Spanish dominant, lower income groups and persons in the West and of Mexican origin according to LATINOMICS(sm), The Hispanic Market Index(TM), launched by Garcia Research and Santiago ROI, two long-standing leaders in the US Hispanic marketing community."
Source: “Latinos Hard Hit By Economy But Cautiously Optimistic” Prnewswire.com, December 2009.

HACR Corporate Inclusion Index – Hispanics Still Underrepresented in Corporate America
“HACR has advocated for the inclusion of Hispanics in Corporate America at a level commensurate with the U.S. Hispanic community's economic contributions. At 15 percent of the nation's population, Hispanics now represent the fastest-growing group of Americans in several categories: consumers, employees, business owners, taxpayers, and voters. The 2009 HACR corporate inclusions Index survey shows that of those surveyed, only 6% out of 384 open board positions are held by Hispanics. And of the 1,281 executive and director positions available, Hispanics held only 61 positions. In the area of philanthropic giving, the CII revealed that the average corporate giving distributed in 2008 was approximately $68 million – only 2.5% was directed to the Hispanic community."
Source: “HACR Corporate Inclusion Index – Hispanics still Underrepresented in Corporate America”, Hacr.org, December 2009. Complete PDF Report.

Latinos Online, 2006-2008: Narrowing the Gap
"From 2006 to 2008, internet use among Latino adults rose by 10 percentage points, from 54% to 64%. In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period. Though Latinos continue to lag behind whites, the gap in internet use has shrunk considerably. For Latinos, the increase in internet use has been fueled in large part by increases in internet use among groups that have typically had very low rates of internet use. In particular, foreign-born Latinos, Latinos with less than a high school education, and Latinos with household incomes of less than $30,000 experienced particularly large increases in internet use."
Source: “Latinos Online, 2006-2008: Narrowing the Gap”, Pewhispanic.org, December 2009. Complete PDF Report.

FDIC National Survey Finds 19.3% of Hispanics Households are Unbanked
"The FDIC sponsored a special supplement to the U.S. Census Bureau’s Current Population Survey (CPS) to collect data on the number of U.S. households that are unbanked and underbanked, their demographic characteristics, and their reasons for being unbanked and underbanked. The survey found an estimated 7.7 percent of U.S. households are unbanked. Certain racial and ethnic minorities more likely to be unbanked than the population as a whole. Minorities more likely to be unbanked include blacks (an estimated 21.7 percent of black households are unbanked), Hispanics (19.3 percent), and American Indian/Alaskans (15.6 percent). Racial groups less likely to be unbanked are Asians (3.5 percent) and whites (3.3 percent)."
Source: “FDIC National Survey of Unbanked and Underbanked Households”, Fdic.gov, December 2009. Complete PDF Report.

The Associated Press and impreMedia Team Up To Deliver impreMedia’s Industry-leading Hispanic News Content over Mobile Devices via AP Mobile The Associated Press and impreMedia (www.impremedia.com), the leading Hispanic multi-platform news and information company in the U.S., announced an agreement to distribute impreMedia’s Spanish-language content over its award-winning multimedia news portal, AP Mobile (www.apnews.com), featuring stories from more than 1,000 local news providers across the country. ImpreMedia content will be featured on the “AP Mobile Noticías en Español” channel, which is available to consumers in the United States who want their international, national and high-level local news in Spanish. Read More: http://www.impremedia.com/press/pr20091201_apmobile.html

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