ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the No. 1 Hispanic News and Information Company in Online and Print in the U.S., publishing El Diario La Prensa, El Mensajero, Hoy Nueva York, Hoy Nueva York Fin de Semana, La Opinión, La Opinión Contigo, La Prensa, La Raza, La Vibra, RUMBO Network and Vista Magazine. In this issue, read about:

• Hispanics and the 2008 Election: A Swing Vote?
• National Latino vote Expected to Top 9 Million in 2008
• Hispanic Consumers More Receptive To E-mail Marketing
• First National Survey of Hispanic Opinions on Health Research: More Opportunities Needed for Hispanic Youth
  
• Winter Months Mean Special Eyecare for Sun-Loving Hispanics
• English Usage among Hispanics in the United States

Hispanics and the 2008 Election: A Swing Vote?
“The new survey finds that a plurality of Hispanics view the Democratic Party rather than the Republican Party as the one that shows more concern for Latinos and does a better job on the issue of illegal immigration (although a substantial minority of Latinos see no difference between the parties on these matters).”
Source: “Hispanics and the 2008 Election: A Swing Vote?”, Pew Hispanic Center, December 2007.

National Latino vote Expected to Top 9 Million in 2008
“The Tomás Rivera Policy Institute at the University of Southern California projects that 9.3 million Latino voters will go to the polls in the 2008 presidential elections-an increase of over 1.7 million voters or an increase of approximately 23% from 2004.”
Source: “National Latino Vote Expected to Top 9 Million in 2008.”, Tomás Rivera Policy Institute, University of Southern California, December 2007.

Hispanic Consumers More Receptive To E-mail Marketing
“Hispanics welcome e-mail communication from companies they know up to 11 times a month, while non-Hispanic consumers tolerate such e-mails only up to 7.4 times a month, according to new research from Mintel Comperemedia. Hispanics tend to spend more time online while at home than the general population (9.2 hours per week versus 8.5 hours), so receiving information and offers through e-mail makes sense to them.”
Source: “Hispanic Consumers More Receptive To E-mail Marketing.”, Marketing Daily, December 2007.

First National Survey of Hispanic Opinions on Health Research: More Opportunities Needed for Hispanic Youth
“Hispanics believe the U.S. should make a higher commitment to health and science research and are willing to pay additional taxes to subsidize additional medical research, according to a national opinion poll released by the National Alliance for Hispanic Health (the Alliance) and Research!America.”
Source: “First National Survey of Hispanic Opinions on Health Research: More Opportunities Needed for Hispanic Youth.”, National Alliance for Hispanic Health, December 2007.

Winter Months Mean Special Eyecare for Sun-Loving Hispanics
“A recent survey by the New England Eye Institute and Transitions Optical, Inc., points out that Hispanics remain unaware of the dangers that extended exposure to harmful ultraviolet (UV) rays can have on their eyes, particularly as they are the ethnic group that spends most time outdoor exposed to sunlight.”
Source: “Winter Months Mean Special Eyecare for Sun-Loving Hispanics - Transitions Optical Shares Four Easy Steps to Help to Protect Eyes for the Winter Months”, Hispanicprwire.com, December 2007.

English Usage among Hispanics in the United States
“Nearly all Hispanic adults born in the United States of immigrant parents report they are fluent in English. By contrast, only a small minority of their parents describe themselves as skilled English speakers. The surveys show that fewer than one-in-four (23%) Latino immigrant reports being able to speak English very well. However, fully 88% of their U.S.-born adult children report that they speak English very well.”
Source: “English Usage Among Hispanics in the United States”, Pew Hispanic Center, December 2007.