ImpreMedia is proud to bring you En Breve, your intelligence brief on the US Hispanic market and media. ImpreMedia is the parent company of El Diario La Prensa, El Mensajero, La Opinión, La Prensa and La Raza, the leading Spanish-language newspapers.
In this issue, read about:

• Plastic Surgery on the Rise among Latinas
• Spanish-Speaking Nannies in Demand
• The Term Hispanic Favored Over Term Latino
• Lack of Nutritious Food in Latino Communities
• Aging Population of Latinos Expected to Triple in 20 Years

Plastic Surgery on the Rise among Latinas
The American Society of Plastic Surgeons noted a 66.7 percent increase of Latinas who underwent surgery last year compared to 2004. According to Julie Albright, sociology professor at the University of Southern California, American media has imposed “impossible bodies” for women to achieve.
Source: “Huge jump in number of Latinas seeking cosmetic surgery- but why?” colombiajournalist.org, December 2006.

Spanish-Speaking Nannies in Demand
The Cambridge, Mass.-based Cultural Care Au Pair and the San Francisco-based AuPairCare have reported high demands for Spanish-speaking providers. An internal study conducted this fall by AuPairCare revealed that 91 percent of their families believe it’s important to have their child learn a second language; and 70 percent of those families gear towards Spanish.
Source: “Parents seek Spanish speaking child-care providers” Kansascity.com, December 2006.

The Term Hispanic Favored Over Term Latino
A recent survey conducted in the Southwest by several college professors revealed that the term Hispanic is favored over the term Latino by those of Spanish origin.
Source:"Survey says Hispanic is common choice” Santacruzsentinel.com, December 2006.

Lack of Nutritious Food in Latino Communities
According to a resent report released by the National Council of La Raza (NCLR), one in every five Latinos faces food insecurity and has less access to nutritious food. The result of an inadequate nutrition leads to tremendous health consequences to the well-being of the Latino Community.
Source: “Significant food insecurity in Latino community can be stemmed by strengthening food assistance programs” nclr.org, December 2006.

Aging Population of Latinos Expected to Triple in 20 Years
According to the U.S. Census, the Hispanic aging community could triple in the next 20 years from 2.2 million in 2005 to 13.8 million in 2050. Research has shown that Hispanic live longer than the general population despite their financial and health disadvantages; however, it doesn’t mean they are living longer healthier lives.
Source: “Latinos live longer, but less healthy lives in U.S.” news-journalonline.com, December 2006.

You are currently on our email list. If you would like to unsubscribe, please click here
ImpreMedia / La Opinión, 700 South Flower Street, Suite 3000, Los Angeles, CA 90017.