ImpreMedia is proud to bring you En Breve, your intelligence
brief on the US Hispanic market and media. ImpreMedia is the parent
company of El
Diario La Prensa, El Mensajero, La Opinión, and La Raza, the
leading Spanish-language newspapers.
In this issue, read about:
IAB
Announces Winners of the 2005 Los Pioneros Award
The Interactive Advertising Bureau (IAB), together with the IAB Hispanic
Committee announced a group of ten Hispanic advertising leaders as the
winners of the 2005 “Los Pioneros” Award (English translation: “The
Pioneers”). The objective of the “Los Pioneros” campaign
is to honor those forward-thinking marketers who have paved the way for
Hispanic Advertising in the Online medium and who have successfully incorporated
Interactive in their advertising and marketing plans.
Source: “IAB
Announces Winners of the 2005 Los Pioneros Award”, Interactive Advertising
Bureau, December 2005
Latin
Spice
As America’s taste grows for zesty Latin food, the
companies dishing it up are striking it rich. A 2004 Packaged Facts
study titled The U.S Market for Hispanic Foods and Beverages said that
Hispanic convenience foods” grew by 104 percent between 1999
and 2004. Expo Comida Latina, which bills itself as “The Hispanic
Food and Beverage Show,” puts the total U.S. market for Latin
food and beverages at $4.3 billion.
Source: “Latin
Spice”,
HispanicTrends.com, November 2005
|
2006
U.S. Diversity Markets Report
Seminar by Synovate
February 6 (Miami); February 14 (New York); February 16 (Los Angeles);
February 21 (Chicago)
Industry bible since 1980, includes demographics of top 80 U.S. DMA’s
including African-American, Asian-American markets. Useful applications
for business.
For more information, call (305) 716-6776 or visit http://www.synovate.com/current/events/ |
|
Illinois
Wants More Hispanic Visitors
Illinois isn't particularly known as a magnet for Hispanic tourists,
but the Illinois Bureau of Tourism is determined to change that. The
campaign came about because the bureau realized the large number of Hispanics
in Chicago formed a ready-made market.
Source: "Illinois
Wants More Hispanic Visitors",
MarketingyMedios.com, December 2005
Hispanic
Toys All the Rage
Manufacturers are tapping a fast-growing market for bilingual games,
Hispanic themes. As 6-year-old Lizbeth Sanchez helped her mother shop
for Christmas presents on a recent December afternoon, she stopped, mouth
agape, at the Dora the Explorer talking dollhouse welcoming her in English
and her native Spanish.
Source: "Hispanic
Toys All the Rage", Sun-Sentinel, December 2005
Innovations
in Hispanic Marketing Conference
Innovations
in Hispanic Marketing 2006, March 14-16, in Miami, FL.
From
product placement and traditional advertising, to online strategies
and new research data, the conference will touch on the most relevant
and current topics that continuously face marketers.
For more information, call 1(866) 636.7350 or visit www.trademeetings.com or
e-mail ihmc@trademeetings.com |
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